Greetings from the Women Who Cowork mansion in Denver. I’m sitting at the kitchen table, surrounded by dear friends (and coworking legends) who I’ve lived with the past six days. My heart is full and I’m very clear that I love living in community. Some of the best stuff in life comes in-between all. the. things.
The week has been a whirlwind of retreating, teaching a workshop on being brave enough to bring our authentic selves into the world, learning and sharing at GCUC, meeting lots of people, deepening friendships, exploring Denver, and great conversations.
I head back to Santa Cruz today and have a long todo list waiting for me. But I also have new ideas, new insights, things I need to let go of, questions to answer and some course correcting. So back to it!
Next week, I’m teaching a training on attracting members to your space with content. If you plan to attend, grab your spot now. Use the coupon code COL20 for a subscriber discount.
Interesting Articles + Ideas
1. Women Who Cowork has arrived. Founded by Iris Kavanagh and Laura Shook Guzman, the alliance has a new website, a wave of momentum, a growing network of supporters and allies and a beautiful vision to transform the way we work.
2. Do you find yourself apologizing too much? Try these approaches instead.
3. HBR shared great tips for making your meetings a safe space for honest conversation. Do you have any suggestions for better meetings? Hit reply and let me know.
4. I spend a lot of time in Google Docs. But apparently I’ve been overlooking its potential as the hottest chat tool around.
5. If you're stuck for content ideas for your space, here are 50+ prompts for you and your team.
Quote of the Week
“I love those connections that make this big old world feel like a little village.”
– Gina Bellman
I’m biased, but I think content is the most powerful way to market your space/business/project. It’s evergreen (if you do it correctly), which means one piece of content has the potential to drive traffic and leads for months if not years; you have complete control over it; you can tailor it directly to your needs and priorities; it’s an opportunity to flex your brand values and style; and it’s a good creative outlet.
That said, as a space operator, it’s important to focus on all the marketing tools available to figure out which ones serve you best. Pay per click may be your best tool, but don’t worry if you don’t have the budget for it yet. SEO is important for every space and should be a high priority for some. Physical signage in some locations may be your most effective tool. Look at all your options and get strategic about where you spend your time, resources and energy.
The go-to place to ask questions about your workspace marketing is the Coworking Content Alliance. If you’re a space operator and you’re not already in our group, get on it.
Holler if you have any questions or just want to say hey.
P.S. Remember to save your spot in Wednesday’s training on attracting members with content. Newsletter subscribers get 20% off with the coupon code COL20. See you there!