edplay's ASTRA Marketplace E-newsletter
Volume 1 of 2
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My Magical Sound & Lights Unicorn
Add Some Sparkle to Your Shelves!

GUND is proud to present My Magical Sound & Lights Unicorn — a magnificent 17” animated plush featuring light-up wings and sparkling sounds when you pet the back. A brilliant rainbow mane and tail and sparkly accents on the harness, horn, and wings complete the magical look! Surface-washable for easy cleaning. Appropriate for ages 3+.

Visit us at ASTRA Booth #900

(800) 436-3726


Maccabee's New Hanukkah Gift Set
Including the 2016 Book of the Year - Maccabee's Hanukkah Story

This New Maccabee’s Hanukkah Gift Set is the perfect gift for anyone who wants to learn how to celebrate this holiday in its traditional way. Included in this gift set is our award-winning, extra-large, padded hardback storybook Maccabee’s Hanukkah Story, which tells the true story of how Judah Maccabee rallied his family and friends and miraculously defeated the Syrians and regained the destroyed Temple in ancient Jerusalem. The storybook contains blessings that are recited during the daily Hanukkah candle lighting and teaches the proper way to light the candles. It also highlights a few traditional songs that are sung during Hanukkah. Included are a Maccabee plush warrior toy and a plastic refillable dreidel.

Winner of the Creative Child Magazine’s

Ask about our show specials - ASTRA Booth #1761

Toy Vey Toys
Fax: (267) 847-9018


Ballinko Building Sets by Harper Toy

Ballinko brings the basics back into play with two NEW Toy lines: Ballinko Basic Builder and the award-winning Animatables builder construction toy figure sets. The 44 piece Basic Builder set is designed to encourage imagination and inspire creativity; and develop planning skills, hand/eye coordination, and fine motor skills. Basic Builder is a perfect first building toy suitable for anyone over 3 years inviting the creation of whatever can be imagined.

Animatables, made in the USA, are constructible figures, that can be moved into many different expressive poses allowing for extended play time. These sets are compatible with (and can be combined with) the Basic Builder set. Animatables won Top Toy of the Year award in the Builder Construction Toy Figure category in the 2017 Creative Child Magazine Awards Program. It also received a Creative Play award in the Promotes Creative Play category.

Ballinko's SHOW SPECIALS for ASTRA members only:
10% OFF on $200 orders & Free Shipping
20% OFF on $300 orders & Free Shipping

Visit us at ASTRA Booth #1729

Harper Toy
(812) 212-9674

Edushape Stackers 'N Nesters
Hours of Play for Toddlers!

Toddlers love sorting, stacking and discovering new forms with Edushape's new Stackers 'N Nesters. Keep them happy and busy with these colorful shapes, each with its own surface texture. Infants are busy for hours as the pieces fit together like a small puzzle that they can solve and enjoy so many different ways. For children 6 months and up, Stackers 'N Nesters encourage hand eye coordination, logic and reasoning, gross motor skills, tactile sensory development and visual sensory development. The new toy is also a 2017 recipient of the European Product Design Award. Edushape is a 35-year-old company that creates toys to support developmental learning for babies from birth to 5 years of age. Originally established for the preschool institutional market, Edushape today is also a consumer favorite and sold throughout the world.

Orders over $500, 1/2 Freight (N30)
Orders over $750, Free Freight (N60)

Visit us at ASTRA Booth #300

(631) 586-0900


The Fun Gripper® Thumb Ball!
A New Fun Way to Play!

Put a unique spin on the traditional game of catch. Two players flip a ball back and forth using thumb-activated suction cup handles. Thumb on to catch, thumb off to toss. Kids and parents love it!

This game includes:
  • One 9” Vinyl Ball Design (NEW)
  • Two Fun Gripper Thumb-Activated Suction Cup Foam Handles
Fun Gripper® Thumb Ball - Model #210
MSRP: $24.95
Colors: Assorted Purple and Yellow
For ages 5 years and up - dual gender - no batteries

Visit us at ASTRA Booth #1501

Fax: 734-454-6514



Clip, top or peg them, you will love our new emoji inspired construction figurines! These collectible FIGZ just want to hang out. Each set comes with 1 character figurine with 4 unique accessories plus a mini base plate to stand on.

Fully compatible with other leading brands. For ages 6 and up. Available in boxes or foil bags and in counter displays. MSRP: $2.99 Explore our wide range of building sets on our new website!

FREE FREIGHT and a 5% discount with a $1000.00 order!

Visit us at ASTRA Booth #1361
Click to see video

(450) 420-3932
Fax: (450) 420-6448

Bluetooth LED Fidget Spinner
Come spin with us!

Connects to your smartphone, tablet or PC for great music... while spinning! Comes with a wireless spinning light-up LED speaker, mini USB socket and a cable for charging the battery.
  • 4 assorted colors
  • Power - Lithium battery
  • Size - 3.03" x 3.03" x .47
  • Full-color window box presentation

Visit us at ASTRA Booth #306

Click to see the video

The Original Toy Company
(203) 876-7289
Fax: (203) 876-2739

If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly E-newsletter, please contact:
Todd Crayton  or  Rick Kauder
(800) 344-0559 / (315) 789-0458
Click here for the E-newsletter schedule
Copyright © 2017 edplay magazine - Fahy-Williams Publishing, Inc., All rights reserved.

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