by Aleks Ksiazkiewicz
Design is always everchanging, evolving and adapting. Having knowledge of how to use design in a way that has a lasting impact over the years as well as staying relevant and purposeful is a powerful tool to have.
Consumers are looking for a special connection with a brand. This connection could be a personal, emotive one, or be thanks to a brand’s relevance or accessibility. Your logo, typography, iconography, graphic design elements, and all other pieces to your brand need to create this connection. We don’t want this to be a one-off impact, it should happen time and time again, letting your audience be continually impressed by your brand and gravitate towards it for years to come.
Thinking outside of the box and tackling the problem from a perspective of expanding
rather than following
will help you change your perception of how to use design principles in an effective way.
Analyse case studies of well-known brands in your industry and dig into how to apply those techniques to your practice. Look at current popular trends and approach them from a different angle. Keep asking questions. How can I use this and adapt it to my own practice?
Having an open mind to playfulness
where you have the space to experiment, be curious and try new approaches will result in discovering unique elements. Our design process involves combining research, deep design knowledge and experimental practice to produce unique and distinctive outcomes for each of our clients. What if your brand was next?