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Music as a Bridge for Peace
Growing up, I watched music drive social movements and bring people together even in times of war. I experienced how songs could be both a tool for communication and a bridge between people of different ideologies. I am a citizen of the world that knows building more prosperous and peaceful communities is possible through music.

There are countless examples of people turning to music to build movements and catalyze positive social change. Woodstock promoted peace by connecting people from all backgrounds through song. The iconic Live Aid concert raised more than $125 million for famine relief in Africa. It even led to hit benefit singles like Do They Know It's Christmas? and We Are The World that brought musicians together to help move the needle on some of the world’s most pressing problems.

And today, music keeps building bridges instead of barriers.

A decade after the success of 2008’s Paz sin Fronteras (Peace Without Borders), a series of free outdoor concerts across Latin America, Sir Richard Branson and Bruno Ocampo organized Venezuela Aid Live this past February to pressure the Venezuelan government to increase humanitarian aid and create awareness about the conflict in the country. It was hugely successful, raising over $2 million in donations in just four days.

Music helps spread awareness and educate new generations to raise their voices against injustices. Artists, musicians, and influencers now use social media platforms to create meaningful social change. A vivid example of this is #TodosSomosMigrantes (We are all Migrants) the campaign featuring Grammy award winning singer-songwriter Ricardo Montaner and other renowned artists, to promote inclusion, reduce xenophobia, and spotlight the inequalities migrants and refugees face. 

Mixing the universal language of music with the digital footprint and engaged following of musicians on social media can have real impact. Together we can use the power of peacetech to become better citizens of the world, so that every single one of us — without exception — can make a difference as activists and peacebuilders.
María Esmeralda Paguaga | Communications Strategic Advisor

ICYMI: We teamed up with legendary Venezuelan singer-songwriter Ricardo Montaner to fight digital violence and create a more peaceful world together. Thank you to everyone who joined our movement and supported us on #GivingTuesday! While that day may be over, there's still plenty of time to give the gift of peace this holiday season. Peace is real, but it's not just up to politicians, diplomats, activists and experts to make it happen. It's up to us!

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