For those who couldn't make it, here are some photos from the evening.
In a series of short sharp presentations, we heard from:
- Philip, who talked about the importance of understanding customer value, rather than simply focusing on acquisition or churn.
- Kevin, who showed us how important data visualisation is for turning data into insight
- Mike, who gave us examples of how big data is not meeting the promise of true personalisation, and suggested some potential solutions
Thank you very much to our speakers.
Stay tuned for our next event!