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Hi

Isn’t it wonderful to see Australia opening up again – and at Kantar we are experiencing an action-packed end-of-year.
 
I am proud to introduce you to the newest iteration of the Kantar Millennium Monitor
our unique social trends monitor exploring the patterns and implications of change in social values. It provides valuable strategic direction on how to best position your brand for the future – more crucial now than ever as we look forward to 2022.
 
When looking at social trends, our Finding Financial Freedom research reveals financial autonomy is integral to self-esteem. Don’t miss our actionable insights to help your brand play a valuable role in the financial wellbeing of Australian women as we present the headline act at Mumbrella Finance Marketing Week. This is one of the most important conversations brands can have right now. There’s something to learn for all Aussie brands.
 
Speaking of brands – we were thrilled to recently partner with Facebook to reveal local and global insights into the next generation of brand building in the digital age. Check out the event on-demand here.
 
And when it comes to the future of brand insights, don’t miss our exclusive webinar headlined by global Chief Knowledge Officer J. Walker Smith. He is sharing critical findings and hosting a panel of insights leaders at cutting-edge global companies who are sharing their experiences on bringing the imperative of imagination to their organisations.
 
As always, please feel free to email me if I can help you with any insights or information to help your brand understand people and inspire growth.
 
Have a great November.
 
Kind regards
Jon

Jon Foged
Managing Director – Australia and New Zealand
Kantar – Insights Division
jon.foged@kantar.com
kantaraustralia.com
FEATURED

Introducing Kantar Millennium Monitor – Seventh Edition 2021

Kantar’s Millennium Monitor is a unique social trends monitor exploring the patterns and implications of changes in Australia’s social values. It provides valuable strategic direction for organisations, brands or categories on how to best position themselves for the future. 
Learn more
Download the infographic
INSIGHTS

Grow your brand power

Growth is rarely hostage to a marketplace if you have brand equity – and measure it. But you must track, react and nudge it at every stage with short and long-term indicators to support sustainable growth. 
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Finding Financial Freedom

Financial autonomy is overwhelmingly linked to self-esteem. Learn about this commercial imperative for brands as we headline Mumbrella Finance Marketing Week and reveal actionable insights to help Australians find financial freedom. 
Learn more

Supercharge brand growth with advanced analytics

The need for relevant, reliable data to fuel targeting systems and evaluate impact is critical. Learn the secrets to supercharging brand growth through advanced analytics.
Watch the video

How agile market research drives business transformation

In our complex, ever-changing environment, speed to insights is essential. But having confidence in your data is a requirement for making bold decisions that drive growth.
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Build your brand in digital

Learn the art and science of building your brand in the digital age with exclusive next generation insights from global and Australian media, brand and creative experts at Facebook and Kantar.
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Innovation Nation

Brands that continued to innovate during the pandemic enjoyed growth. Discover four ways brands have driven growth through successful innovation and drive sales and your brand equity by reliably identifying your most promising ideas. 
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Find the media environments that best fit your brand

It’s important to have clear brand positioning, executed consistently across all touchpoints. But which media brands can best amplify your personality?
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How can you influence consumer perceptions to build brand equity?

New Kantar BrandZ analysis reveals that four fundamental areas of brand image account for around 70% of what powers your brand equity. Learn the forces of influence that lead to strong brand equity.
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WEBINARS

The future of insights is imagination

The future of insights is imagination. In this exclusive on-demand webinar, we share the critical findings of Kantar's research into the future of insights and host a panel of insights leaders at cutting-edge global companies who share their experiences on bringing the imperative of imagination to their organisations.
Register now

Winning in the golden age of creative excellence

What is the magic behind creating award-winning creative excellence that delivers? Learn the secrets of the Cannes Lions winners, how can you apply the features that make their winning concepts unique and balance the key principles of creative excellence with your brand agenda.
Register now
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