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Hi

Happy new year and welcome to a new era in business in Australia. As we take a leading stance in the COVID-19 battle, it’s never been a more critical time to understand what Australians want. Brands will have to be more agile than ever in response to fast changing consumer needs.
 
In particular, brand purpose will take centre stage in 2021 as Australians command transparency in provenance, sustainability and what our brands really stand for. And as markets become more dynamic, innovation is increasing in importance as many clients find that their traditional processes are not fit for purpose.
 
I’m pleased to share some of the latest thinking from our colleagues across the globe. Do get in touch if there’s any topics that you’d like insights on at jon.foged@kantar.com.

I hope this year is a great one for you and your colleagues and families. I do look forward to hearing from you if you’d like a chat at any time.
 
Kind regards
Jon 
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Jon Foged
CEO – Kantar Australia, Insights Division
jon.foged@kantar.com
kantaraustralia.com
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