Happy new year and welcome to a new era in business in Australia. As we take a leading stance in the COVID-19 battle, it’s never been a more critical time to understand what Australians want. Brands will have to be more agile than ever in response to fast changing consumer needs.
In particular, brand purpose will take centre stage in 2021 as Australians command transparency in provenance, sustainability and what our brands really stand for. And as markets become more dynamic, innovation is increasing in importance as many clients find that their traditional processes are not fit for purpose.
I’m pleased to share some of the latest thinking from our colleagues across the globe. Do get in touch if there’s any topics that you’d like insights on at

I hope this year is a great one for you and your colleagues and families. I do look forward to hearing from you if you’d like a chat at any time.
Kind regards
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Jon Foged
CEO – Kantar Australia, Insights Division

Shopping under the influence – the value of social eCommerce

Our Chief Digital Officer – APAC, Pablo Gomez writes exclusively for WARC about why brands can no longer ignore the role social eCommerce plays in their media strategy and why they need to be prepared for the influx of social eCommerce partnerships and opportunities.
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Brand management in the third age of consumption

We have crossed the threshold into a new era characterised by a shift in value creation and growth – the ‘Third Age of Consumption’. Most of us grew up and were socialised in the second age of consumption, which continued into the early years of the 21st century, so as we navigate this new era, learn the challenges for brands and how to address them.
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Sustainable transformation in 2021

As sustainability continues to rise up the corporate agenda, watch the highlights of a digital event hosted by our global Sustainable Transformation Practice. It brings together global thinking and client experience on where to begin, purposeful intent, inclusivity at the heart, sustainable innovation, reputation and employees as change agents.
Watch on-demand
Brand equity

The importance of brand equity in understanding sales

We know advertising drives sales in both the short and long term. While short-term sales are relatively easy to measure, quantifying long-term sales is trickier. But a big problem is not including brand equity as part of your analysis. The link between brand equity and sales is complex – learn more about this inverse relationship.
Find out more

How the new era of analytics can unlock superior marketing effectiveness

Are you getting the desired return from your marketing investments? Want to know how can you adapt your media and marketing strategies to optimise investments that deliver results with smaller budgets? Watch this on-demand webinar revealing how the new era of analytics can unlock superior marketing effectiveness.
Watch on-demand
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