Never has there been a more important time to spotlight financial freedom for women. I am proud that we’re partnering with Women in Banking and Finance where next Tuesday, Carolyn Reid, our Head of Qualitative will present exclusive Finding Financial Freedom insights including the intrinsic and powerful link between financial autonomy and self-esteem, and why women are twice as likely to walk away from an unfulfilling relationship. 

Speaking of finance, you can also check out more about what Australians think about insurance in our Finding Financial Freedom contribution to this Unmade special report.
The other big topic that’s imperative to continue to spotlight is sustainability. We’ll be hosting an event in Sydney in June sharing what brands REALLY need to know to start and to lead in sustainable transformation. I’ll share more details in our May newsletter. In the meantime, we’ve included a fascinating insight from our Global Head of Behavioural Sciences about how to influence behaviour and remove barriers to sustainable living.

And there’s a couple of fantastic global Kantar webinars coming up on creative effectiveness and inflation that I highly recommend. Due to the US and UK time zones, you can register to watch them on-demand at a time that suits you.

I wish you a happy and safe Easter break.

Kind regards

Jon Foged
Executive Managing Director – Australia and New Zealand
Kantar – Insights Division

Discover the state of finance for Australian women
A Women in Banking and Finance special event - 19th April

Presenting exclusive research insights for Women in Banking and Finance (WiBF), our Head of Qualitative Carolyn Reid will reveal an unparalleled state of the nation regarding Australian women and finance. This is some of the richest data of the Australian story through COVID-19 and beyond. Prepare for a big wake-up call and get ready for a new future of finance. Free for WiBF members | $20.00 for non-members
Register now

How to influence sustainable behaviour through advertising

We used behavioural science techniques and analysed our ad database to uncover how to influence behaviour and remove barriers to sustainable living.
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Inflation strategies webinar: building brand value during disruptions

Learn how moments of change and fluidity will reward brands with the courage to power up and embrace volatility creating dynamic new possibilities. Register now watch on-demand.
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Modern marketing dilemmas: Where performance marketing meets brand building

We unravel the criticism against Marketing ROI as a key metric and explore how to get the balance right between short and long-term measurement.
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Webinar: Kantar's Creative Effectiveness Awards 2022

Discover the most effective TV, digital, print and outdoor ads from 2021, and learn from their success – including Aussie ads. Register to watch on-demand.
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Audience measurement is ready for the challenges of a post-cookie world – but concerted effort is needed to rearchitect data systems and maintain trust with clients and consumers.
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Why the right leaders are critical to your digital marketing transformation

We teamed up with Google to identify the leadership qualities needed to fuel revenue-generating digital transformations.
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