Our name: 2 Concepts
When we started brainstorming on the name of our company, Kids’ Candor, there were two concepts we definitely wanted to cover: 1. Children and 2. Bilingual communication.
Our first step was to make a list of words that were the same in English and Spanish. For example, “idea” or “humor”. “Candor” made it to the list and we were automatically drawn to it. The definition of candor is: the quality of being open and honest in expression; frankness.
Children are just like that: open, honest, they tell you exactly what is in their minds. They are pure. They learn from us adults, they have no prejudices, they are a blank canvas, and a dry sponge that will absorb what you provide. Candor was a winner. Not necessarily a word you use everyday, but one that perfectly captured our company’s values:
- Respect for children, their intelligence and abilities.
- Human interaction.
- Global point of view and the value of diversity and difference.
Lourdes and the Kids' Candor team