DeVos Institute Convenes Technology, Arts, neuroscience, And Gamification Leaders to debate changing audience expectations
Photo by Jin Lee
Register now for the debate on October 17 at The Phillips Collection, Washington, D.C.

How has digital technology changed what today’s audiences expect—consciously or unconsciously—from their encounters with art? How will the cultural sector compete in an age of proliferating digital substitutes, declining attention spans, and changing audience expectations?

Join thought leaders working at the intersection of technology, neuroscience, gamification, and the arts as they debate how cultural organizations can address—and leverage—these accelerating changes.

Technology, the Brain, and Audience Expectation: Vying for Attention in "Generation Elsewhere"
Monday, October 17, 2016    |    46:30 p.m.
The Phillips Collection (1600 21st Street NW, Washington, D.C.)
The event is free and open to the public. However, space is limited and will be restricted to a registered audience.

Debate participants include:

Baroness Susan Greenfield
Research Scientist, Author, Broadcaster, Co-Founder of Neuro-Bio Ltd., and Member of the House of Lords

Eiko Otake
Movement Artist, Performer, and Choreographer with Eiko & Koma

Gabe Zichermann
CEO, Gamification Co. and Dopamine, Inc.

Bill O'Brien
Senior Advisor for Innovation to the Chairman, National Endowment for the Arts

Brett Egan (moderator)
President, DeVos Institute of Arts Management


This debate launches "Generation Elsewhere: Art in the Age of Distraction," the DeVos Institute's in-depth exploration of how 21st-century technologies are impacting every aspect of the cultural sector. Four debates will frame the discussion, which is designed for arts managers, arts funders, artists, policy makers, marketers, students, and academics.


Registration for the final three debates will open in the coming weeks.

For more information on the debates or the initiative, contact the DeVos Institute at or 301.314.0963.


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