Non-profit organizations, particularly those serving communities of color, face significant fundraising difficulties. The challenge presented in fundraising for organizations serving diverse communities
is the lack of representation from minority donors. The bottom line is, race plays a significant factor in how donors prioritize giving. As NMAC leads with race to urgently fight for health equity and racial justice to end the HIV epidemic in America,
we challenge our constituents and supporters to consider what more can be done to support one another through donations.
Similar to HIV, there are stigmas amongst giving in communities of color.
Giving at a place of worship is considered the “norm” in minority communities. However, we must learn to support other organizations that support our communities. Unrestricted funds are donations that are free from stipulations; essentially these funds are available for the organization to use for any purpose. What many people are unaware of is the importance of having unrestricted funding at your disposal. Unlike grant funding, also known as temporary and restricted funds, unrestricted funds are money from donors that can assist the organization with various operating expenses such as utilities, rent, and daily expenses. In addition, contributions deemed as unrestricted also help the organization to realign their programming to meet the needs of the community.
For organizations lacking the infrastructure or financial resources
to maximize unrestricted funding, here are a few tips to get you started.