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AMINATA KAMARA | OCTOBER 25, 2016
Where to Start: How to Maximize Your Organization's Unrestricted Funding
 
Non-profit organizations, particularly those serving communities of color, face significant fundraising difficulties. The challenge presented in fundraising for organizations serving diverse communities is the lack of representation from minority donors. The bottom line is, race plays a significant factor in how donors prioritize giving. As NMAC leads with race to urgently fight for health equity and racial justice to end the HIV epidemic in America, we challenge our constituents and supporters to consider what more can be done to support one another through donations.
 
Similar to HIV, there are stigmas amongst giving in communities of color. Giving at a place of worship is considered the “norm” in minority communities. However, we must learn to support other organizations that support our communities. Unrestricted funds are donations that are free from stipulations; essentially these funds are available for the organization to use for any purpose. What many people are unaware of is the importance of having unrestricted funding at your disposal. Unlike grant funding, also known as temporary and restricted funds, unrestricted funds are money from donors that can assist the organization with various operating expenses such as utilities, rent, and daily expenses. In addition, contributions deemed as unrestricted also help the organization to realign their programming to meet the needs of the community.
 
For organizations lacking the infrastructure or financial resources to maximize unrestricted funding, here are a few tips to get you started.
  • Prioritize - Focus on the needs of your programming and align your fundraising efforts to over the gap.
  • Be Transparent- When creating the “ask” being direct is the best approach. Allow your constituents to know your goals as well as your setbacks. Communicate what their contributions will help achieve for your organization and how it will improve the community.
  • Diversify Your Funding Sources -The benefit of unrestricted funding is that it provides endless opportunities for donors to give to your organization through several giving platforms. Fundraising sources such as corporate giving programs, crowdfunding, and Amazon Smile are cost-effective ways to increase unrestricted funding. Be sure to enroll your organization in the various online programs.
  • Utilize Your Network - Connecting with those that support your cause is the most effective way to attract new donors. Be sure to have an increase your social media presence and share your successes and failures with your network. Keeping your network informed is a great way to engage your supporters and establish new ones.  
For more information or questions regarding increasing your unrestrictive funding, contact NMAC’s Development Staff. Please see below for the upcoming topic featured on the NMAC T.I.P and be sure to subscribe!Upcoming Topic
November 2016
Giving Season: Fundraising For a Purpose 

Yours in the struggle,
     
 
Aminata Kamara
Associate, Development 
                

Our mailing address is:
1000 Vermont Avenue, Northwest, Suite 200, Washington, DC 20005
www.nmac.org

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NMAC leads with race to urgently fight for health equity and racial justice to end the HIV epidemic in America. 

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