What does personal goodwill have to do with ice cream?
Generally speaking, “goodwill” is an intangible asset, often representing something owned by a business entity that is not shown on a balance sheet. Goodwill represents the value of a business as a going concern, customer relationships, brand name, etc. Personal goodwill is the recognition that in some cases, those items are owned by an individual employee and/or shareholder, and not the business entity. Personal goodwill is a saleable asset, separate and distinct from corporate goodwill, which is owned by the business.
So, what does this have to do with ice cream?
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