One of the most prominent requirements our customers have is to store the performance data (including impression and click traffic, but also conversions and commissions) in their Data Warehouse for Business Intelligence reporting. While Ingenious data is rich and contains many details, transferring the data was a bit painful in the past.
With Insights Data Warehouse, we not only want to make it easier for you to integrate your data, but also empower you to do more with your data than before. Using BigQuery as a data warehouse allows you to use different analysis tools and to query your data individually. For example you can use Google Data Studio to create complex reports according to your requirements. Other tools that can be used are Google Sheets, PowerBI, Tableau, and many more. Furthermore, it is possible to create data exports directly from BigQuery.
In the Beta phase, we will gradually add data types to the system, and learn from our customer’s feedback. In the first planned release, you can expect the following data:
- Ad Impressions
- Untracked Requests (all requests we were not able to properly process)
- Conversions, including attributed winners and additional data
- As always, we develop our products in close communication and with feedback of our customers. If you have interest to join the closed Beta, please contact your account manager. This feature will be available to you within the next few weeks. We will inform you with another note when the Beta starts.
- Conversion-Targets & Tracking-Categories