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Upcoming Features


Discover upcoming features for Integrations, Trail and Creatives and more...
Upcoming feature - Integrations 

We have decided to wipe some dust of Server-Side Webhooks (previously known as Third-Party-Tracking). We are tackling some more or less known bugs and limitations as well as extending functionality and usability. So, what can you expect?
  • Other than getting a shiny new name (the name “3rd Party Tracking” was misleading), Webhooks will be moved to the product they belong, Integrations.

  • Until now, platform users could not see Webhook executions of their partners in the platform UI. To shorten the troubleshooting time, we will introduce such a UI for you.

  • We're going to release a couple of brakes that currently delay Webhooks execution in some cases.

  • Webhooks will undergo special training in order to be much more reliable in the future. They will follow redirects (301) and retry a couple of times before failing (i.e. if your server is not available). They will also preserve the order of conversion changes.

Next steps

  • Get a feel for the new experience, read the already available documentation and FAQ, and ask us anything on your preferred service channel.
  • You’ll receive an additional email on the date of the rollout.

Upcoming feature - Trail
Extensions for cookieless tracking with Click IDs

Ingenious Technologies offers cookieless and cross-device tracking solutions including Click ID tracking and server-to-server event transmission for several years. Due to the rising demand for cookieless tracking solutions, we are comprehensively extending our tracking to provide great flexibility to you, foster high tracking coverage, and enable easy use in both server-to-server and browser tracking setups.

  • Assigning a custom Click ID to a click. As you know, Ingenious automatically generates a Click ID if it is configured in the Additional Parameter settings of an Advertiser, and appends that ID when it redirects a user to a landing page. Per default, the value of that Click ID is predefined by Ingenious. The upcoming feature will allow you assigning a custom Click ID to a click. A custom click ID could be an existing Click ID of your own system. This enables you to pass your own Click ID on the Conversion as well, and as a result, the Ingenious Platform will automatically find all related events so that you can attribute the same way you are used to it from the existing Ingenious Click ID.
  • Sending multiple Click IDs. As of now, you can pass a single Click ID when tracking the Conversions of your Advertisers. The new feature will allow you to pass multiple Click IDs with the same Conversion. Thereby, the Platform can link more relevant events, which helps you to acquire more insights about the user journey and fine-granular control over attribution in cookieless situations.

  • Auto-matching of Clicks with Google Ads, Facebook Ads, Awin, and others. Our new feature will automatically detect and store Click IDs of those and other tools if it detects them on a click request.
    This enables you to pass Click IDs of those tools with a Conversion and as a result, the Ingenious Platform will automatically find all related events so that you can attribute the same way you are used to it from the existing Ingenious Click ID. Also, you can forward those IDs via conversion browser-side Webhooks.

  • Tracking Code Update. There will be a new parameter available in the conversion tracking code. It will allow passing a list of click IDs.

Next steps

  • Get a feel for the new experience, read the already available documentation and FAQ, and ask us anything on your preferred service channel.
  • This feature will be available to you within the next few days. You’ll receive an additional email on the date of the rollout.

Upcoming feature - Creatives
Creatives replaces ad-media management

We’ve worked hard to bring the new Creatives product to you: It’s going to be the replacement for our classic Admedia UI.

What’s new in Creatives?

  • The new Creatives comes with a shiny new UI focused on usability, and it’s built upon an API which allows you to integrate other systems to it.

  • Hosted Image Creatives: Upload your creative image directly to our platform. We deliver the creative fast and optimal to your customers. We built our Creatives upon cloudinary.com, and it’s underlying CDN akamai.com to match your needs for fast and SEO supporting delivery.

  • Explorer View: You can now manage your creatives across all your advertisers. No more juggling with multiple browser tabs.

  • In the new Manager Overview, you are always in the context of an Advertiser. Here you can make changes to one or multiple creatives at a time by using the new Multiselect Feature.

  • External Reference Id: We’ve added the external reference attribute for you, you can use it to store your own Id belonging to this creative/creative-set.

    The new system is completely in sync with the classic Admedia UI, so just in case you could run it in parallel.

    This release will be available in BETA, please contact us, we’re more than happy to enable it for you!

What are we still working on in the new Creatives?

  • We will integrate Adjust.
  • Also, the use of HTML creatives is currently restricted as we are not replacing the links like we did in the Admedia system. We’re working to create a better user experience of this feature.
Get a feel for the new experience, read the already available documentation and FAQ, and ask us anything on your preferred service channel.

Keep an eye open for the update, we will inform you!

As always, if you have any questions, simply write us and we will gladly answer them.
Your Ingenious Team
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Email: marketing@i19s.com
Learn more: www.ingenioustechnologies.com

Ingenious Technologies AG | Französische Str. 48, 10117 Berlin | Germany

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