Remember when Raider changed to Twix? We also have a name change to announce: transactions are now called conversions!
Why are we doing this? Because this little change in wording will offer you greater flexibility in defining your money flows with new features in the platform.
By introducing the term "conversion" as its own type, we gain a clear separation to transactions - which will come soon. Tracking stays tracking so all conversions generated from clicks and views are still listed under Finance -> Conversions in the form that you are familiar with. Moreover, creating a manual conversion will be found directly under this menu point.
All other money flows that you would like to produce - independent of tracked events - will soon get their own place in the UI. These upcoming changes will enable you to chose the creditor and debtor more freely and therefore allowing the reflection of all sorts of money flows typical for your business model.
You would like to give kickbacks to partners from your network or specific advertisers? You agreed on a monthly promotion rebate with some partners that you need to map in the platform? One of your programs is being closed and you would like to transfer its credit to a different program? Not long and you will have these possibilities as transactions in the Ingenious platform!
From Wednesday 18th on, this is how your UI will look like: