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Is anyone paying attention to your marketing? 3 tips to help you get noticed.
RDT Content Marketing Newsletter
Distinguish your brand and build your business with content
Is anyone paying attention to your marketing?
Professional services firms often struggle with creating compelling marketing materials. Here are some ways to make your marketing stand out from competitors.
3 tips to help you get noticed:
1. Focus on a niche.
Marketing to a broad audience doesn't get you better results. Focus on a niche for success.
Attract more clients with niche-focused marketing
2. Give away the secret sauce.
Offering prospects helpful and practical information for free is not giving away your secret sauce. It is showcasing your expertise and value and building trust.
Why you should give away the secret sauce
3. Know your audience.
The better you understand your clients and prospects, the more effectively you can target your content marketing.
14 things you must know to target your ideal buyer
7 great ways to research your ideal buyer
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"Content Marketing - 7 Best Practices (Part 1)"
by Edie Reinhardt, published in
Marketing the Law Firm
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