Earlier this year I had the chance to partner with a colleague -- Carlos Quintero -- to author a short book we call Culture! Here is what he had to say about it...
We have been advisors to many companies for years, and in doing so have observed how organizations with strong cultures thrive. We are also big sports fans and wanted to explore how sports dynasties approached culture, and specifically where they focused their energies.
People understand in general what Culture is and why it is important, but often they are not able to get their hands around how to address it or improve it. Since most people follow sports today in some manner, we wanted to study what sports dynasties did around culture. The book assimilates what we learned through our research regarding how sports coaches think and how they seek to drive consistent performance with their teams. It has been a fun journey.
Every leader who has read the book loves the analogy, the seven essentials, the questions to reflect on and the quotes from sports leaders. It has helped them think about Culture in a different, more manageable and viable way.