Making Sense of Search Engine Optimization: Part 2
In this final installment of our SEO basics series, we cover the three most important factors that Google takes into consideration when ranking a webpage: being visible to the Google bots, logical & clear website linking, and keyword relevance & proximity.
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Medical advertising is about actionable uniqueness, not money.
Traditional advertising may not get you very far - the marketplace is already too noisy. Instead of simply adding your voice to the din, come up with clever, actionable ideas that get patients to notice you.
Lessons from Chipotle in non-traditional advertising
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