Cut to the Chase and Keep the Patient Relationship Rolling

Success in practice comes from making certain that every patient has a positive experience. In this COVID-19 environment, it can be a challenge.

But now is the time to emphasize a connection with our patients, especially as many practices adopt telemedicine to safeguard against proximity and touch. One method of enhancing that doctor-patient relationship is for the doctors to create short videos as an adjunct to the in-office or virtual visit.

An expensive, professionally produced video is not required – nor is it really advised. The point is to make these videos feel as authentic and real as if the doctor were conversing with a patient in person.

My tips:

  • Think of the most frequently asked questions you get each day. Then write out your answers and review them several times before filming.
  • Limit the video to 60-90 seconds.
  • Use a smartphone, a good microphone and a tripod to keep the phone camera still.
  • Dress like a doctor, with a shirt and tie, a white coat or scrubs.
  • Post the videos to your website.
  • Suggest to patients that they watch the videos before an appointment.

Invite your staff to create videos, too, such as walking patients through new office check-in procedures like this one by one of our clients. This doctor wound up in a similar video on CNN's Facebook Page. These videos can show off your office cleaning and safety protocols or explain how to fill out paperwork online before an appointment.

Bottom Line: short educational videos will strengthen the bonds of trust and appreciation between you and patients.

See more practice improvement tips from Neil Baum, MD
Dr. Neil H. Baum is medical advisor to Vanguard Communications and author of two books: Marketing Your Clinical Practice - Ethically, Effectively, and Economically, now in its 4th edition, and The Complete Business Guide to a Successful Medical Practice.

Dr. Baum has been dubbed "Dr. Wiz" for his love of magic and his specialty in urology. 
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