Throw a Lifeline to Potential Patients Swimming in Search Results
Research shows that 80% of people turn to the web to look up health symptoms and treatments. Most likely, your practice's website isn't coming to the rescue when those potential new patients are wading through pages and pages of Google search results. That's why SEM (search engine marketing, or paid online ads) could be your lifesaver. How and when should you dive in to save them?