Don't Call Us. We'll Call You and Make a Lasting Impression.
The last impression your patient has when leaving your office can be just as important as the first impression, if not even more so.
If we make sure a patient’s last experience during the doctor-patient encounter is a positive one – an above average experience, even an amazing experience – then the patient will more likely share that positive experience with family, friends and even online.
In other words, the “last impression lasts." If I had to pick one idea that is the most effective method of leaving a lasting impression, one that is easy to accomplish and the least expensive, it would be calling your patients.
In the exam room, if you make an effort to leave a lasting impression and answer their questions, patients are less likely to interrupt you later with calls. If you spend just a few minutes each night calling your patients, you ultimately will have more time with your family and friends.
- Call with test results and to answer any questions.
- Call before a procedure or surgery to ease their minds.
- Call a new patient to welcome her or him before the appointment.
- Call a patient who has started a new medication to affirm compliance.
Bottom line: A lasting impression gives patients a reason to talk about you and your practice long after they have left the office.