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April 2016
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Seven Steps to Better Online Reviews

Thanks to the Internet, even a good doctor can easily get a bad rap (or rep) from time to time. What can you do about unfair patient reviews? Lots of things, starting with changing how the phone in your office is answered.
Managing physician reviews
Marketing 101 for Physicians

Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations.
Medical marketing in a nutshell

Educate, Don't Advertise.
The best way for physicians to be found online is to provide relevant and trustworthy medical information prospective patients are searching for. 
Using content marketing to attract new patients >>
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