Resolutions That Cost Nothing and Mean Everything

Surprisingly, the changes thrust upon us due to the pandemic offer a window of opportunity that can benefit your practice in 2021. So I offer you these New Year’s resolutions to keep your practice thriving in the coming year.

Resolve to maintain proactive patient communications.
The effort is well worth it for two reasons: there’s no cost and it’s greatly effective. Reach out to patients and build a trusting relationship by offering them helpful information throughout the year. Electronic communications include emails, e-newsletters and social media.

Communicate on a regular basis to keep patients informed of seasonal health tips, practice news or commentary on a new research finding or celebrity news related to your specialty area. This messaging doesn’t have to be frequent; monthly or quarterly will work.

Resolve to use the internet to build stronger patient relationships.
Using the web in innovative ways makes fostering connections easy and convenient for patients (and you, too).

Use popular chat apps like FaceTime and Google Hangouts to communicate while they are still exempt from HIPAA privacy rules. Host a complementary “Ask a Doctor” Zoom Q&A – invite patients and ask them to invite friends. This not only provides a good reason to email them, but also offers a way to reach prospective new patients.
Bottom line: A little effort toward treating patients more like friends can have a long-lasting impact if you start now and keep it up.

To my "Words from the Wiz" friends, I wish you a healthy and prosperous new year!
See more practice improvement tips from Dr. Baum
Neil H. Baum, MD, is medical advisor to Vanguard Communications and author of two books: Marketing Your Clinical Practice - Ethically, Effectively, and Economically, now in its 4th edition, and The Complete Business Guide to a Successful Medical Practice.

Dr. Baum has been dubbed "Dr. Wiz" for his love of magic and his urology specialty practice. 
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