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May 2016
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Bad Online Reviews? Blame Customer Service

For a study of online doctor reviews coast to coast, Vanguard Communications developed special software to analyze Google+ reviews of doctors. Our analysis revealed that an incredible 96 percent of patient complaints are customer-service related, while a mere 4 percent complain about quality of care or misdiagnosis.
Results of the study
Making Sense of Search Engine Optimization: Part 1

Today, doctors depend increasingly on search engines that help new patients find their practices. Given the growing influence of the Internet on the business of healthcare, we’re dedicating a blog series to untangling the complexity of online search.
SEO basics for healthcare marketing

Maintain your social media presence to attract new patients.
Developing a strong brand on Facebook, Twitter and other social media sites can help build your practice's reputation and legitimize your identity as an expert in the field.
How to grow your social media presence >>
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