Consumer Insights for Export Markets Workshop
Knowing your consumer well is often something easily achieved if you are thinking about the local New Zealand market. For those interested in exporting however, we often have a skewed view of what international consumers actually think about New Zealand food and beverage products.
Lincoln University's Agribusiness and Economics Research Unit has received funding from the Ministry of Business, Innovation and Employment to undertake a three year research programme to help New Zealand’s industries maximise their export returns.
The aims of the research are:
- To understand how consumers in selected key export markets (including China, India, Indonesia, Japan and the United Kingdom) understand and value credence attributes associated with New Zealand land-based exports;
- To estimate the potential value to New Zealand producers of investing in brands that incorporate these credence attributes;
- To evaluate modern communication technologies and key messages for delivering this potential value to New Zealand producers and processors.
To date, this project has produced five Research Reports, which Professor Caroline Saunders will present on at this half-day event:
- Consumer behaviour and trends for credence attributes in key markets and a review of how these may be communicated.
- Communicating New Zealand's credence attributes to international consumers.
- Consumer attitudes to New Zealand food product attributes and technology use in key international markets.
- Consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand.
- The use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand.
When: 10th March 9am - 12pm
Where: The FoodBowl, 28 Verissimo Drive, Auckland
Cost: $75 + GST