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FOR IMMEDIATE RELEASE

Contact:
Lori Taylor, lori@theproducemom.com
 

Hosts Announced for 2nd Annual #FreshSummit Twitter Party
 
INDIANAPOLIS, Indiana (October 20, 2015)— For the second consecutive year, The Produce Mom® has organized the #FreshSummit Twitter Party, a social media event that occurs live from the Produce Marketing Association’s Fresh Summit Expo. 
 
Announcing this year’s #FreshSummit Twitter Party hosts & organizers: The hosts & organizers invite members of the fresh produce industry to participate in the social media event.  The Twitter party will consist of ten questions focused on the hottest trends and topics of fresh produce & floral marketing.  The event will start 1 hour after the Fresh Summit Expo opens on Saturday, October 24, 2015 at 11am EST.
 
“Last year’s Twitter party was instrumental in catapulting the #FreshSummit social media conversation,” explains Lori Taylor, Owner of The Produce Mom.  “We are delighted with the industry’s support of the #FreshSummit Twitter party.  The interest in this social media event is unprecedented – we currently have a waiting list of prospective co-hosts.”
 
Last year’s #FreshSummit Twitter party recorded the highest media impression of the entire Fresh Summit weekend and brought the official PMA event hashtag to national trending status on Twitter.  The event also serves as great education for all produce industry brands and influencers hoping to get more involved with Twitter parties and social media marketing.
 
New this year, the Twitter party hosts will tweet together live from the NatureFresh™ Farms’ booth, making it easier for Fresh Summit attendees and exhibitors to witness and learn from the behind-the-scene happenings of a Twitter event.  “NatureFresh has great pride in being one of the ten host handles for the 2015 #FreshSummit Twitter Party,” says Chris Veillon, Director of Marketing at NatureFresh Farms.  “Twitter has been an important force in our company’s social media growth.  All attendees and exhibitors are welcome to NatureFresh Farms' booth #4785 to witness the live event tweeting, ask questions and get assistance.”
 
For more information about the 2015 #FreshSummit Twitter party, please visit the events calendar at TheProduceMom.com.  Any company or brand interested in receiving an advance copy of the #FreshSummit Twitter party questions can tweet their request to @TheProduceMom.
About The Produce Mom®
The Produce Mom® was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has nearly 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer.
 
The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis.
 
The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school.  For more information, please visit TheProduceMom.com

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Copyright © 2015 The Produce Mom LLC, All rights reserved.


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