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Proxy Statement Your guide to business research & data news from the UConn Library

 Hello 

Hope you’re having an outstanding October! 

I’m constantly on the lookout for data sources that can be used for academic research. This issue, I focus on terrorism and protests to draw attention to unrest happening around the world. But it’s not all gloom and doom – learn how powerful Wikipedia can be as a marketing tool.

 Updates on Subscribed Resources 

Some of you have encountered difficulties accessing our subscribed resources. Always access them via our Library with your UConn NetID.

Academic Video Online (AVON) just announced that they have added content from Darden School of Business, University of Virginia:

  • Valuing Early Stage Companies series focuses on the differences between the venture capital method of valuation and the net present value (NPV) method of valuation. This introduction presents an overview of the role that VC firms can play in providing capital to early-stage firms and an explanation of why it is difficult to value an early-stage company.
  • The Giving Voice to Values series presents a framework for helping people to act on their values. It starts from the premise that most of us already want to act on our values, but are unsure of how to do so. It focuses on ethical implementation and asks the questions: "What if I were going to act on my values? What would I say and do? How could I be most effective?"
  • Marketing Analytics Resource Allocation is an introduction to and an overview of how marketing analytics can be used to measure the impact of marketing. In this series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime 

🆕 In case you missed the big announcement on UConn Today: The UConn Library and Connecticut State Colleges & Universities (CSCU) Library Consortium have partnered to acquire major university press eBook collections from Walter De Gruyter Inc. There are approximately 70 Business & Economics ebooks. There are no restrictions on simultaneous users and chapter-by-chapter downloads in PDF format are allowed.

Artificial Intelligence, or AI. (If we got a dollar every time we see the term.) Take advantage of our WSJ Online subscription – available for the School of Business. Click on your profile, Newsletters & Alerts, and subscribe to the daily WSJ Pro Artificial Intelligence email. A quick way to gain insight into business opportunities and challenges companies face when implementing machine learning, deep learning, and other advanced technologies.

 On the WWW 

Nathan Heller draws a parallel between the whaling industry (during the 1850s) and the venture capital industry and ends with a cautionary tale. From the New Yorker.

The PwC/CB Insights quarterly MoneyTree Report contains historical trend data (beginning in 1995), updates on the Venture Capital and high-growth startups ecosystem, and relevant insights from PwC’s emerging company services and venture capital tax, audit, and advisory professionals. It is an excellent source of information on venture capital investments in emerging companies. Note that the MoneyTree Report website only provides aggregate level data.

Venture Monitor – produced by National Venture Capital Association (NVCA) and PitchBook – is a quarterly report on VC activity, reporting on fundraising, investments, exits & other relevant industry analysis. Q2 2020 edition: download the 35-pp report; download the XLS data pack.

Nielsen on US consumer media consumption while working from home during the pandemic. Download the report

Wikipedia matters! Ensuring that a city, firm, or product is accurately represented on Wikipedia (across all relevant languages) is relatively cheap. Adding about 2,000 characters (or two paragraphs) of text and a photograph to randomly selected articles about small European cities led to an over 9% increase in hotel stays. This paper is among the first papers to use Wikipedia as a treatment in a field experiment for studying the impact on behavior outside Wikipedia. 

And it doesn’t just reflect the state of the scientific literature, but it helps shape it; this paper suggests that Wikipedia articles are used as review articles, summarizing an area of science and highlighting the research contributions to it. There is also causal evidence that when scientific articles are added as references to Wikipedia, those articles accrue more academic citations!

 Data Sources As Seen Elsewhere 

Using the Global Terrorism Database (GTD)™ to collect info on terrorist attacks in host countries where the subsidiaries were located. The GTD is an open-source database containing domestic & international terrorist attacks since 1970. Free for academic research. Mentioned in Liu, C., Li, D. (2020). Divestment response to host-country terrorist attacks: Inter-firm influence and the role of temporal consistency. Journal of International Business Studies.

Also, the Carnegie Endowment for International Peace has a Global Protest Tracker – significant antigovernment protests worldwide since 2017. It contains the protest name, start date, peak size, motivation (economic, political, corruption), and duration. Download spreadsheet (via Google Sheets).

Locational choice experiments: how people pick seats, whether for events at concert halls, movie theaters, sports venues, or on the plane. Blanchard, S. J., Dyachenko, T. L., & Kettle, K. L. (2020). Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues. Journal of Marketing Research. Download their dataset at Seatmap Lab.

 Contact 


Schedule a virtual appointment with Edward Junhao Lim, UConn Library Business & Entrepreneurship Librarian

Have something to contribute? Send it to edward.lim@uconn.edu and it will be included in future newsletters.

Proxy Statement is a monthly email newsletter providing you timely updates on UConn library resources. I also pick out news & data sources that can allow you to make informed decisions about your teaching & research – just like the SEC document it is named after.

You can find older issues of this newsletter at our MailChimp archive.

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