Why You Should Make Independent Testing A Keystone Of Your Development Programmes.
What’s the quickest way to lose business?
Correct, cock up your customer service by making existing and prospective customers think you don’t care!
You might be selling the best product in its field at the cheapest price with the most efficient delivery proposition in the world.
But if your shop stinks, your staff send visitors to the wrong department and demand cash when all you have is a card you’ll lose them. – Even worse, if you shut the door in their face just as you’re finalising the deal and tell them to come back tomorrow (maybe) you’ll never make a living.
So why do so many websites operate on the basis that the customer is the least of their worries? Does your customer serve your technology – or does the technology serve your customer?
The hidden costs of failing to test properly can be huge.
One of our clients has estimated that since he subscribed to independent testing he has saved at least three times that cost in post launch support costs alone. He’s currently assessing the added value that comes from those staff progressing their next project instead.
And another client who appointed us at a moment of crisis launched 5 days late due to simple, easily identifiable problems. When they did launch the first five days’ income was over £6,000. OUCH!