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Dear Ms Amrein
World Tourism Forum Lucerne is more than just a yearly Forum: It is the leading platform where CEOs, the Next Generation and Young Talents become a strong community to face future challenges and to share a common vision of a sustainable development of the travel, tourism and hospitality industry.
The 4th WTFL Think Tank met in Baku between 5-6 March 2016. 30 Executives from the travel, tourism and hospitality industry gathered at the capital city of Azerbaijan to discuss in-depth the drivers of success for emerging destinations and to create a comprehensive consensus for the sustainable development of tourism.
As Talent Management is at the core of our agenda, it is one of our main goals to make the industry aware of the importance of a qualified and dedicated talent pool. On 14 April 2016 World Tourism Forum Lucerne will organise the next Talent Boost Event, a unique platform fully dedicated to Talent Management, for the very first time in São Paulo, Brazil. Join our Talent Boost Event and get insightful perspectives on how to manage the many challenges entailed by Talent Management.

Kind regards

Reto Wittwer
Chairman of the Advisory Board
Martin Barth

Think Tank endorses tourism as a force for good top

A network of 30 internationally acknowledged experts in the field of travel, tourism and hospitality convened in Baku between 5-6 March as part of the WTFL Think Tank to explore ways to accelerate the impact of the sector on the world. The industry leaders included Taleb Rifai (Secretary General of UNWTO), Gerald Lawless (Chairman elect of WTTC), Isabel Hill (Director U.S Department of Commerce) and Mario Hardy (CEO of PATA) among others. The Think Tank concluded that solving for the global goals of security, sustainability, Talent Management and technology means there is a need to create a cohesive global community where the governments, the corporate sector, academia and customers engage together on a common and holistic platform. Read the full summary here.
Talent: a strategic priority for Brazil's growth top

To address one of the most important challenges faced by the travel, tourism and hospitality industry and to raise awareness of the pivotal role of Talent Management, World Tourism Forum Lucerne is proud to convene for the 2nd Talent Boost event on 14th April 2016 in São Paulo, Brazil. Be there, when industry leaders (Brazil Hospitality Group, Sabre), Talent Management experts (Korn Ferry), Government and Academia take an in-depth look at trends affecting Talent Management in our industry and presenting new perspectives and solutions on how to manage many challenges entailed in Talent Management. Register here and make sure you are part of this enriching event.
Are you a shining star? top

For the first time World Tourism Forum Lucerne is launching a global search to spot and celebrate a truly committed and passionate person working in the travel, tourism and hospitality industry. Nominations are open to any individual in any organisation. The Tourism Star Award is a collaboration beetween the United Nations World Tourism Organization (UNWTO) and World Tourism Forum Lucerne to inspire lasting impact and profile tourism as a force for good. The winner of our Tourism Star Award will be announced at the first World Tourism Forum Lucerne in Guizhou/Gui'an, China to be held on 23-24 September 2016.
Our brand new image brochure is out top

With great pleasure we present you our new image brochure where we speak about our vision, values and future plans. The new brochure clearly shows that during the last years World Tourism Forum Lucerne has become far more than just an event - it is the leading interactive platform in the travel, tourism and hospitality industry. Have a look and find out more about World Tourism Forum Lucerne.
Follow us on Linkedin top

We are excited to announce our new company LinkedIn page! Get interesting updates, photos and information about our activities in Switzerland and around the globe. Check out our latest news and get insights into enriching studies. Be informed when World Tourism Forum Lucerne unites CEOs, Ministers, Start-Ups and the Next Generation on a single platform. Join our WTFL community and let us together shape the future of the travel, tourism and hospitality industry.