Last June, Direct Action Everywhere launched an interactive map called Project Counterglow with specific locations of farms and plants across the country. Activists were encouraged to use the map to locate farms and plants in their area and create a "paper trail" for them with photos and videos collected by going to those farms.
On Friday, Project Counterglow posted an update on Facebook encouraging people to submit farm/farmer social media posts, names, addresses, pictures, footage, etc. to feed their site for the month of February. We are closely tracking social media engagement on this topic.
This is a good reminder for all dairy farmers to remain vigilant and be mindful of farm security at all times. We also ask you to refrain from discussing Project Counterglow on social media - we don't want to encourage more people to visit their site or share it to their groups.