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Hit the ground running in 2021!

Your American Dairy Association Indiana staff has started the year off quickly with promotions, outreach and support in communities across the state. See how we're kicking off 2021 in the programs below!
Classrooms “Adopt a Cow” for School
In a new partnership with the Center for Dairy Excellence, ADAI is supporting 1,942 Indiana classroom and homeschool connections through a sponsorship to get a cow in the classroom. Classes are sent a photo and profile of an Indiana dairy calf as they follow through her daily life, learning about dairy farming and foods.
Fuel Up to Play 60 Grants

Fuel Up to Play 60 (FUTP60) is the in-school nutrition and activity program used to encourage kids to be life-long dairy lovers. This fall, five programs were awarded with grants to support their school’s healthy eating and physical activity efforts. We’re excited to see these schools kickoff or enhance their programs to include more dairy for more students. Congratulations to:
  • George Julian School 57, Indianapolis
  • Lewis Cass Elementary, Walton
  • Culver Community Middle / High School, Culver
  • Brownsburg West Middle School, Brownsburg
  • M.S.D. of Warren Township, Indianapolis
Daily Giveaways Feb. 8-12:
The week leading up to Valentine's Day (Feb. 8-12), your FUTP 60 team will be giving away food service equipment and activity-based prizes to help “Refuel Your School” and get students excited about dairy foods. Each day, we will be showing the LOVE and LIVE from our new Indiana Fuel Up to Play 60 Facebook page. Please share this with your schools to stay up-to-date on all things Indiana FUTP60! To enter the “Refuel Your School” giveaway, your school must be a registered Fuel Up to Play 60 School and have an active Program Advisor. Registration for the giveaway will remain open through the end of the day on February 11th. Reach out to Josh Leitman with any questions! 
Hot Chocolate Contest for Schools 
National Hot Chocolate Day is January 31 and ADAI wants to celebrate and share a delicious experience with Indiana schools, students and staff. Schools can show their best hot chocolate promotions and win 5 prize packages valued at $2,000 to include: milk crate carts to give away, insulated bags and a box of swag. Contests like these get students interested in dairy and help food service staff innovate ways to move more dairy products. Find more info here and share with your local schools!
This looks like a DAIRY fun place to be 😉 check out these delicious smoothies at Cowan Elementary School! After winning a grant from ADAI, now every Wednesday is smoothie day at Cowan! We are happy to support new programs like these in schools that help kids be healthy and happy with dairy. Learn more about our school support at
Virtual #FarmTourFriday is back! Classes and students at home can join in a live farm tour again this semester, along with finishing a dairy farm scavenger hunt for school. Over 8,800 students joined last fall, and we are excited to offer tours to even more students this year! Visit our website for more information.

National Headlines

  • DMI board member honored for innovation: Indiana dairy farmer and DMI board member Jill Houin and her husband, Brian, have been named as the 2021 Innovative Dairy Farmers of the Year by the International Dairy Foods Association and Dairy Herd Management
  • Restaurant menus got cheesier in 2020: US consumers were eating 19% more cheese per capita at the end of the past decade than at the start, according to the USDA, and restaurants are finding new ways to feed the craving. Fazoli's and Panera Bread unveiled new versions of mac and cheese in 2020, Carl's Jr. and Hardee's added the limited-time Big Fried Cheese Angus Thickburger and other chains experimented with new recipes for queso and grilled cheese sandwiches.
  • Got Milk with cereal? General Mills is partnering with MilkPEP for a lineup of special edition cereal boxes featuring the "got milk?" tagline and mascot characters from Trix, Lucky Charms and Cheerios.
  • DMI-supported research shows benefits of cows: Virginia Tech research, supported by Dairy Management Inc., found that the removal of dairy cows would only reduce greenhouse emissions by about 0.7 percent in the U.S. while significantly lowering the available supply of essential nutrients for humans.
  • U.S. dairy exports keep pace for record year: Even as the streak of year-over-year volume growth ends after 14 straight months, U.S. dairy exports remain 4 percent ahead of previous record with one month to go. 
  • 'Tide is turning' for whole fat dairy: National Dairy Council’s Dr. Katie Brown emphasized that whole milk experienced the greatest growth of any milkfat level in 2020, which reinforces “the tide is turning in our favor in this area.”
Join the IN Dairy Farmer FB group to receive additional updates throughout the week.

Follow our other social channels as well to stay connected and share information, activities and more!
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American Dairy Association Indiana Inc.
9360 Castlegate Drive
Indianapolis, IN 46256

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American Dairy Association Indiana Inc. · 9360 Castlegate Dr · Indianapolis, IN 46256-1001 · USA