Winners Drink (Pink) Milk!
Helio Castroneves’s historic 4th win at the Indianapolis 500 brought another piece of history with it. Helio selected 2% milk during the driver poll, but thought ahead to bring his own strawberry powder to match with his pink car and team uniform. After taking the traditional drink of white milk, he added the strawberry flavor to his winning bottle. We are excited about the conversations this has generated around fluid milk innovation and flavored milk in schools, hopefully bringing excitement to lunchrooms across the nation!