Encouraging customers to come back to you time and time again

Don't miss this, it's launching soon...


Eat Sleep Live Herefordshire is delighted to introduce you to the 
Herefordshire Pass

The destination pass that will enable Herefordshire's visitors and residents to save money across many different family attractions, shops, restaurants, leisure and activity locations and accommodation across Herefordshire.
Include your business for FREE!
The Pass is designed to encourage people living here to Shop and Play Local, using their local destinations more regularly. It will also drive visitor spend and domestic overnight stays, with strong marketing beyond the county.

ESL is collaborating with the team who founded The East Anglia Pass (see, which promotes over 250 family attractions and has over 12,000 Passholders. Spearheading the launch of the Herefordshire Pass, ESL and The Pass will work in partnership with Travel companies, county Destination Management Organisations, District and Town Councils, schools and other relevant individual companies and organisations.

Unlike other discount schemes such as Groupon, there is no cost to your business to take part and feature an offer via the pass and there is also total flexibility around the type of deal offered. There are no subscription or commission charges, and we can help you to work out an offer that is attractive, relevant and does not conflict with your existing promotions.
The pass will be sold to the public both online and offline. Passholders will be able to use both a physical plastic card and/or a digital pass (generated via the app) and all participating destinations/deals will be listed on the app and website, as well as on partner promotional platforms.
Continuous direct and outbound marketing will constantly promote the companies and deals on The Pass, including the dynamic Route Planner and electronic ‘push notices’ to Passholders when in the vicinity of a destination. Strategic on and offline marketing campaigns and activities of the partners and stakeholders will continue to develop Pass uptake and usage.

Just complete this
Expression of Interest form, with a flavour of the type of offer you might like to run.
your offer must be compelling to the user.
Don't worry, this will not go live, we just need some initial information and will be in touch once we start the official launch to guide you through the process.
You can change your mind at any point.


Your business would be included on our dedicated Herefordshire Pass website. It showcases all the businesses who are participating in The Pass with their promotional offers. Click here to view the existing East Anglia Pass website to see an example of this.


The dynamic route planner offers passholders the ability to pre-plan journeys and identify destinations such as yours to visit. They will see which deals you are offering and book their visit directly with you.


They can also choose to be notified of your deals via 'push notices' to their mobile phone when they are in the vicinity of your destination. Click to see example.
Do you have a question about the Herefordshire Pass?
Click to email us
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