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Hi <<First Name>>-
Laura MullenWelcome to our July newsletter! We are enjoying summer and everything it has to offer, but we are also busy in the office as we plan for our biggest annual event, the Water Leaders Summit, and other upcoming events such as WEFTEC in October. 

Do you know someone working for a member company who isn’t receiving the member newsletter?
Let us know! Better yet, do you know a company that isn’t a member of The Water Council but could benefit from our services? Contact us about that, too.

-Laura Mullen, member engagement manager

Mark Your Calendar
Make sure you register for our Water Leaders Summit, presented by Baird and A. O. Smith. We recently announced the full agenda, including a session with Sara Gonzalez-Rothi, the first-ever senior director for water on the White House Council on Economic Quality.
We have representatives of several member companies speaking, including Pat Ackerman, senior vice president for corporate responsibility and sustainability at A. O. Smith; Emilio Tenuta, Ecolab’s senior vice president for corporate responsibility; Claudia Toussaint, chief sustainability officer at Xylem; and Patrick Boyle, director of corporate sustainability at Sloan Valve Company. Registration gets you access to all six sessions July 20-22 and 27-29, and don’t forget to take advantage of our member discount.
Register Now
Speaking of events, mark your calendar for our in-person member social happening at 4:30 p.m. Sept. 15 at the A. O. Smith Corporate Technology Center. We will send a registration link in August.

Finally, we are excited about WEFTEC, to be held in-person Oct. 16-20 in Chicago. You can find The Water Council at the Global Center or at one of our proposed sessions at the exhibition. As you determine your plans, let us know where you will be and how we can help you get the most out of the convention.

Meet a Member
Xylem has been a member of The Water Council for nearly a decade. The Fortune 1000 corporation is a leading water technology company committed to "solving water" by creating innovative and smart technology solutions to meet the world's water, wastewater and energy needs, making it a natural fit for our work driving freshwater innovation.

Our partnership took a giant step forward when Xylem announced it would move its Sanitaire operations to the Global Water Center in Milwaukee, Wisconsin. Xylem will complete its move into our building soon.

Now Xylem is again strengthening its relationship to The Water Council as the newest sponsor of our Tech Challenge. Xylem will be one of four sponsors of the fall 2021 challenge, joining previous sponsors A. O. Smith, Badger Meter and Watts Water Technologies. The Tech Challenge, held twice annually, empowers anyone with a freshwater technology solution to vet their concept with industry professionals from leading corporations and compete for a cash prize, while helping sponsors learn about emerging technologies they might not have discovered on their own.

“At Xylem we devote ourselves every day to addressing the water challenges that face the world," says Adam McNeill, director of sales for Xylem Treatment-North America. "Our longstanding and productive relationship with The Water Council illustrates our commitment to this global cause. With the move of our Sanitaire brand to the Global Water Center, we are very excited to work with companies and individuals that share our mission and our passion. The Tech Challenge is an excellent opportunity to discover and inspire the next generation of water leaders and we couldn’t be happier to be a part of it."

We are grateful to Xylem and all our corporate sponsors for making the program possible! Contact us if you’re interested in sponsoring the Tech Challenge or any of our other programs.

Out & About
We continue work on our video marketing series with Source Ten Creative. Recently we filmed at WaterSurplus, a member of The Water Council and the Alliance for Water Stewardship North America. WaterSurplus delivers sustainable water treatment solutions across industries and around the world. Owner John Barelli told us about how joining the Alliance for Water Stewardship helped the company not only improve its water stewardship practices but also make connections with potential new customers. Watch for that video and the others in the series soon.
What’s BREWing
This year, we launched a new version of our Business, Research and Entrepreneurship in Water Accelerator called BREW 2.0. The program targets late-stage water technology innovators, helping them build connections and grow capacity. We’ve been working with 12 exciting companies, and we’d like to tell you about two of them today.

Aqua Membranes has developed a 3D-printed spacer that increases membrane efficiency in water filtration. It was recently backed financially by Micron, a computer memory and data storage company.

BloomOptix uses unmanned aerial vehicles for high-resolution monitoring and imaging of harmful algal blooms.

You can watch pitch videos for all our 2021 BREW 2.0 companies during the Water Leaders Summit. If you’d like to learn more about either of these companies or BREW 2.0, contact Karen Frost, our vice president of economic development and innovation.

Have a suggestion for a future newsletter? Please let us know! Don’t forget you can always send us member news to share in our general newsletter, which goes out to more than 7,000 email subscribers. Thank you for being a member of The Water Council.
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