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Hi <<First Name>>,

While some things may still feel the same as last year (like the picture of our team this week, meeting online to connect), we’ve started the new year with a spirit of possibilities, leaning into making connections, propelling innovation and planning for a full slate of opportunities ahead.

Just after the holiday break, we announced Fixed Earth Innovations as the Tech Challenge winner, selected by corporate sponsors A. O. Smith, Badger Meter and Zurn, for its promising solution that targets one of the thorniest water challenges, PFAS removal. By using custom microbes to break the carbon fluoride bond of PFAS, this emerging company’s technology is one to keep an eye on.

We closed out 2020 by also welcoming Kohler and Watts Water Technologies as new members to The Water Council and look forward to having them in our community and future collaborations.

Last week, we partnered with Spain’s Catalan Water Partnership (CWP), ACCIO (the Catalonia Trade & Investment Agency) and several Catalan-based, water-tech companies on a virtual market visit. Seven members of the Water Council participated, pitching their company and sharing their interests in Europe. Our member participants are sharing with us that they are finding value in making these connections, with the next stop on our virtual market visit tour planned for Ireland and the UK.
After strong December training participation, for those of you looking to go beyond traditional water management approaches, don’t miss our Alliance for Water Stewardship (AWS) Standard Systems training opportunities—registration is open now for the first session of the year on Feb. 16 - 18. We have every expectation that 2021 will bring considerable interest by companies to incorporate sound water stewardship practices into their operations.
Looking ahead to this summer, we’ll be returning to our usual Water Leaders Summit format this year but with the twist that it will still have to be in a virtual setting. Based on responses to our recent meeting survey, we’ll be holding the event over a few weeks’ time in mid-July—with no travel for you, just access to great conversations with thought leaders and industry peers.

And on a timely topic, for those of you based in Wisconsin, the Wisconsin Economic Development Corporation and Wisconsin Department of Health Services are working together and invite your participation in a COVID-19 vaccine survey to help them better understand what businesses are doing to support vaccine communications to inform how they can best support and leverage those efforts. Take the survey here.

To your success,



BREW 2.0 companies will be presenting their innovative technologies on Tuesday, Feb. 23, starting at 9:30 AM CST on the virtual stage—please join us!


News: Kohler wins CES 2021 Most Unexpected Product award
News: Badger Meter broadens water quality offering with acquisition of Analytical Technology, Inc.
News: U.S. Department of Commerce awards Beckhoff Automation for Wisconsin expansion
News: Zurn signs agreement to acquire Hadrian; advances position as a complete washroom solutions provider
Virtual Trade Venture: Join WEDC’s virtual trade venture to Canada - Register by Jan. 22
Virtual Event: Water Alliance WINning Days - Feb. 2 - 16
Virtual Event: Blue Planet Berlin Water Dialogues edition on Smart Water for Resilient Cities - Feb. 25 
Challenge: Ofwat Innovation in Water Challenge – Apply by Feb. 26
Hackathon Challenge: Digital Water Hackathon - Apply  by Feb. 19
Green Infrastructure Funding: The Milwaukee Metropolitan Sewerage District's 2021 Green Infrastructure Partnership – Apply by March 10
Are you a member of The Water Council with news to share? Drop us a line!
Copyright © 2021 The Water Council, All rights reserved.

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