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APRIL 2016

Hi <<First Name>>

Recently, we have had a few questions from clients about hair loss and bald patches appearing. This is not uncommon for people who tend to wear their hair in a tension-bound hairstyle day after day, especially if it is the same style. Below we have more information about this condition known as traction alopecia:

Traction Alopecia - which literally means hair loss due to traction (pulling). This may sound scary as the word alopecia is most commonly associated with devastating hair loss, but thankfully, traction alopecia is within your control. You can not only stop it from happening, you can prevent it ever returning! 

Traction alopecia is hair loss which occurs after persistent, gentle pulling on the roots over several hours or days. Unlike a hair pluck which is painful, persistent gentle pulling may go unnoticed until bald spots or alopecia starts to appear. It's caused by putting the hair under constant strain or tension and is usually caused by one or more of the following styles or hair applications:
  • Very tight ponytails 
  • Tight braids or cornrows
  • Dreadlocks
  • Extension braids
  • Hair weaves or wigs attached with glue, clips or tape
  • Headbands - even fabric ones - worn day after day
  • Tight hairpieces and anything else that puts strain on the hair shaft
Images of Traction Alopecia:

Prolonged tension leads to inflammation around the hair follicles that may ultimately produce scarring and lead to permanent hair loss. The above products or styles may have caused areas of thinning hair - usually around the temples or behind your ears. Constant tension on the affected area either pulls out the hairs' roots completely, or causes the follicles to become inflamed. As time goes by, the damage to the follicles causes them to waste away. If you don't stop the cause of the problem, it will reach the point where hair no longer grows.

People are often surprisingly resistant to changing their hairstyle. Many have long suspected the cause of their hair loss and seek consultation with a dermatologist to find a treatment to allow them to keep their current hairstyle.

Unfortunately the only measure that halts progression of traction alopecia is redistributing the tension in the hair. A return to normal is not possible for those who have early androgenetic alopecia or who have developed scarring from prolonged traction. However, if you spot the warning signs of traction alopecia early enough and you put a stop to whatever is causing it, for most people, a cure is available with their own hair brush.

Visit Claudia in store for further advice if you suspect  you are suffering from traction alopecia. She can discuss ideas for alternative hair styles and care with you to keep your hair in its best condition.

Hope you're all enjoying this mild winter transition! See you in store soon for your winter haircare needs.
Claudia and the ATHL team x

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Ayumi Naturals Pure Flaxseed Oil
Flaxseed oil is one of the richest, natural sources of the omega-3 fatty acid Alpha Linolenic Acid (ALA). 

Flaxseed Oil DIY Hair Mask:
Can be applied once or twice a week.
Wet and towel dry your hair so that it is still wet but not dripping. Pour a small amount of flax oil into your palm and gently massage it all over your scalp.
Next comb the oil through your hair. Wrap up your hair in a warm towel and leave the oil on for 15-20 mins.
Wash your hair with a light shampoo. You won’t need any conditioner as the flax oil will leave your hair far softer and shinier than a regular conditioner.
Alternatively, for those with shorter hair or little time, simply add a teaspoon of flaxseed oil to your shampoo in your hand and massage it in gently but thoroughly. This may be a little less effective than the flaxseed oil hair mask, but it’s easy to do any time you wash your hair.

Other Oils available in store: Neem, Olive, Clove, Eucalyptus and Coconut. 

All products featured can be found in our online store 
Visit us personally in store at:

171 Riddiford Street in Newtown, Wellington. 
Store hours:
Monday to Thursday 9:30am - 5pm
Friday and Saturday 9:30am - 4pm

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