Copy

TrueFinancial TakeDown

July 27th, 2015
Issue 16

Follow Us
Follow Us
Like Us
Like Us
Join Us
Join Us
Connect
Connect
Pin To Us
Pin To Us
Email Us
Email Us
Visit Us
Visit Us

is a B2B company with a native mobile technology platform TrueNativeTM” changing the way businesses  communicate with their Investors, Employees and other important Stakeholders in “Real Time”.  TrueFinancial is the leader in creating native apps for public companies, funds and fund managers. We are also the most comprehensive, building apps across all platforms, Apple, Android or Windows for smartphones, tablets and wearables, helping companies connect with, listen to, and instantaneously share investor, sales, marketing, and other critical information in real time with their stakeholders.
CHECK US OUT

Startup SpotLight  
HopSkipDrive - Uber For Parents
HopSkipDrive was launched in Los Angeles in March 2015 and has already completed thousands of rides. They have raised $3.9 million in a seed round and are led by Joanna McFarland the CEO.  The biggest problem the 'Uber for kids' startup will face is the children getting into strangers care deal.  The fact is there have been a number of quite scary headlines around alleged Uber driver attacks that could put a damper on this venture but we think it is going to be a nice play.  Not an Uber by any means but a successful venture.  The company was developed die to the needs of the three co-founders.  Carolyn Yashari Becher as the third, have designed HopSkipDrive around being comfortable letting their own children ride in the car. In between the three of them, they have eight children who at any time need to be shuttled from ballet to soccer to volleyball.
Clubhouse - Salesforce For The Engineering Team
ClubHouse, has raised $2 million and is trying to de-mystify the engineering side of our startups.  As a non-tech person myself I find this to be a solution to a problem that we have for sure.  Founded by Kurt Schrader and Andrew Childs the company is trying to replace competitors like Trello (which I use) with very simple models, to Jira (also use this tool) for the more sophisticated offerings.  This will help to understand the different pieces of an engineering and what they are doing throughout the day.

ClubHouse integrates with the tools engineers are already using, and helps them not only communicate with each other but give a better picture of the progress they are making on any given project. ClubHouse
alsohthe ability to scale as a company grows fitting into a startup environment perfectly and allowing the team to scale while does in sync.
Dmail - Finally something that lets us destroy emails we should not have sent
I can not tell you how many times I wished I could get an email back.  We are saved from our own stupidity as a new “self-destructing” email service called Dmail is trying to help us save ourselves from the embarrassment.  They are introducing a tool that allows you to keep much more control the messages that are sent over Gmail.  With Dmail, you can revoke access to any email at any time, and, in a release arriving soon, you’ll be able to stop recipients from forwarding your message to others, too.  This fabulous idea that I am sure many of us will joyfully use is being developed by the social bookmarking service Delicious.   The product has been in development for about a year and has been in private testing, first internally with Delicious and then with Delicious users.  Today is only working with Gmail; their goal is to have this incredible life-saving piece of software on other platforms.  Also, a Dmail iOS application will launch in August, and will be followed by an Android release. These apps will allow users to both compose and read Dmails right from their smartphone.

Jet - Amazons Arch Enemy Launches

Jet.com, the company that is taking on Amazon head to head, has raised $225 million, and officially launched.  The company has stated they will be offering prices that are 10-to-15% lower than anywhere else.  Products start at about 8% cheaper right-off-the-bat, but the site then offers additional discounts when shoppers can combine multiple orders into a single shipment.  Jet makes money by offering a membership no different than a Costco.  The fee for a membership is currently $50 a year.

Only time will tell to see how well Jet fiars.  It would seem as they get some traction they will need to raise a whole lot more money, probably into the billions.

Share
Tweet
+1
Share
Forward
EVEN MORE INCREDIBLE INFO CLICK HERE TO VIEW OUR BLOG
Mobile Tech
Popular Pays - Instagram marketing Getting Better
Popular Pays, just raised $2 million to help marketers connect with Instagram users. Helping companies leverage Instagram is nothing new but Popular pay is going about it in a unique fashion.  Businesses can describe the kind of campaign they’re looking to create, and then Instagrammers can apply and list how much money they’d want to participate. The marketer chooses the users they want to work with; those users start posting, and Popular Pays provides data about how the campaign is doing. The marketer can also use the photos in their own materials.  As I stated, this is not completely new as marketers have been using social influencers for quite some time. Niche was a company that was in this space and were acquired by Twitter earlier this year.  The company has stated that they are not trying to leverage everything on Instagram and will also begin running campaigns on Pinterest and Snapchat.  Look for big things to come out of this company.

.

WHY TrueFUND ™ APP?

Today investors reach for their mobile device first when it comes to financial information. Mobile websites are a last resort as 89% of investors look at a Native Mobile App versus a Mobile Website. You have their money now give them easier access to the information they desire.
 
The Best Song - Helping People Discover New Music
If your anything like me finding new music is impossible.  First I don't have the time, and secondly I don't even know where to look.  Most people like me listen to the same song over and over on whatever streaming service they use.  This is where The Best Song comes in. They have an app for both iOS and Android, which can discover new songs and adds them to your Spotify or Deezer playlist or collections.  It is set up to be used like Tinder.  When you open the app, you’re given three options.  Option one, pick a top playlist.  Option two pick a combination of genres. And option three you can simply tap the “Music Maestro” button.  Once you have gone through this, you then get a 30-second sample of the first song of your current playlist.  This is where tinder comes in. You have a like or dislike button that you can swipe left or right.  When you do decide to like a song, it will be added to your current personal playlist. You can also share with friends.

.
 

WHY TrueFinancial?

Founded by two professionals with Wall Street and Silicon Valley backgrounds and decades of financial services domain experience should be a great reason.  The reality is we have built the most comprehensive native mobile platform specifically designed to enhance investor relations communications is another very solid reason as well. 
Tweet
Share
+1
Share
Forward
Seriously
Mutual Fund For Art?

Arthena a new startup is building what they call collections to sell as a fud to investors.  Now I sincerely hope this works but it seems like it might be a little off.  First, I buy art because I love it and want to display it.  I do not buy it because I think it is going to go up, and I can flip it.  Now many people do but it is a category that is very hard to price and for that matter re-sell.

Madelaine
D’Angelo, the founder, believes that the old way of buying at is dead.  She has raised over $1 million and wants to build the next generation of great art collectors online, by creating a mutual fund for art.  D'Angelo believes that as we are in the sharing economy people will want to buy into collections.  Now I suppose this is true if you are looking to diversify your investments and want to own art.  I for one want it on my wall, not on a piece of paper.  The other challenge is who is buying these collections and how to verify what they are worth.  

As written in Business Insider they stated that she will each fund (or collection) by partnering with a specific world-class art expert who curates the purchases. Currently,
Arthena has four collections in the works, from “Emerging European” to “New York Artists Post-1950,” each of which will contain five to ten works.

I hope it works out as this can be another place for people to invest and not have the volatility the market brings.  
Tweet
Share
+1
Share
Forward
IPO Round UP
Square has reportedly made a confidential filing for IPO
The signs point to IPO as Square has made a number of moves over the past year.  In April 2014, rumors surfaced that the company had lost $100 million and considered selling itself off. Since then the company has shuttered two consumer products, Square
Wallet and Square Order, and launched a slew of business products.

State Street Financial Center Delays IPO
A deal to take the State Street Financial Center public was postponed Friday, a setback for Fortis Property Group LLC, which had been trying to sell part of the downtown office building.The IPO called for selling just less than half the equity of the building at $15 a share, raising $173 million for Fortis Property. The deal was unusual in that it offered investors the chance to buy stock in a single office building with a single tenant, State Street Corp., the Boston-based custody bank and asset manager.

 AutoGenomics plans to pull its proposed IPO 
The move comes after they were told they would have to take a deep discount to its valuation. They had anticipated in raising $60 million when they filed last October and as of February the firm stated in a filing they would price between $11 and $13 per share giving them as much as $46.6 million a far cry from $60 million.

 
Upcoming IPOS for the Week of 7-27-2015
Tweet
Share
+1
Share
Forward
Thoughts From the CEO
Investor Relations And StartUps
Yes, every startup should have a native mobile app of for nothing else than to keep your investors up to date in real-time.  In the end, a mobile app can also work as an internal communication network or even a forward facing marketing tool for a company, so it does not have to be for one thing.  With the proper platform, a startup can have a native mobile app built to solve some problems besides just communicating with your investors. But let’s focus on the main point
.  
So you have finished raising round, your first one. Now everyone is excited, and you now need to consider how to get information to your investors in a timely and efficient manner.  Sure emails here and there, a monthly call, or even a quarterly shareholder meeting can work but is that really the efficient?  No and given the numbers at the beginning of this article you should already be seeing the light.  
Tweet
Share
+1
Share
Forward
A Mix of Startup, IPO, and Mobile Tech Articles Plus Other Really Cool News
Great Blog Pieces For Your Enjoyment

Millennials destroying Our World As We know It - Read Now
Mobile is a "Must have" Not a "Nice To Have" anymore -Read Now
Reasons Founders Kill Their Company's Micro-Managing - Read Now
6 reason Investor Relations must have native mobile apps -Read Now
3 Ed Tech Companies You Must Know - Read Now
Lions, Tigrs and Robo-Advisors, Oh My - Read Now

Rhinobird Maes Three - The Streaming Wars - Read Now
Need Fake Appointment? "Got this thing" Will Populate Your Calendar For You - Read Now
Social Networking Fails Miserably - Read Now
Taking a StartUp Job - Read Now
Controlled Chaos Is the StartUp CEO Mindset - Read Now

40 Hour Workweeks are Gone - Read Now
Social Media and ROI and Now
Compatible Always - Read Now
Tweet
Share
+1
Share
Forward
White Papers on Various Topics That Effect The Way We Do Business
Employees happiness drive top and bottom line growth but in order to have happy employees companies need to have engaged employees first.

CLICK HERE
Investors are spending their time in native mobile apps, not mobile websites.  Doesn't it make sense that public companies and funds would have a mobile app to speak to their audience.

CLICK HERE
Today employees are not bound to their desks.  They are working from many location, and spend most of their time on a mobile device.  82% of employees feel a smartphone is critical to their success and 89% view or review work-related information on their mobile devices daily.

CLICK HERE
Investors today are viewing their investments in a mobile environment and 89% of people say they view a native mobile app over a mobile website with 87% of retail investors saying they check their mobile device throughout the day to see where their investments are.

CLICK HERE
Help a starving startup CEO Out and if you liked this newsletter send to a friend.  If you hated it send it to an enemy.  Just don't do anything.
Copyright © 2015 TrueFinancial Technologies, All rights reserved.

Our mailing address is:
success@truefinancialtechnologies.com

unsubscribe from this list    update subscription preferences
Twitter
Twitter
Facebook
Facebook
Google Plus
Google Plus
LinkedIn
LinkedIn
Pinterest
Pinterest
Website
Website
Email
Email