I can't believe it is spring again! It seems like we just told you about last year's harvest and now our olive trees are springing to life again. But while the trees may have been resting, we've been as busy as always so we have lots of news for you - more awards for our olive oils, our International Women's Day activities, more places to buy our products, and celebrity chefs cooking with Sindyanna's oil!
I'm always happy to receive your feedback, and always available to answer any questions you may have, so please keep in touch via email, phone or social media!
Yours as always,
#SPRING AT OUR OLIVE GROVES
Our olive groves are blooming and the earth is giving us all its goodness. Our organic olive grove has become a heaven of beautiful flowers and herbs that taken together can make a delicious and nutritious meal. We will soon be pampering our trees by collecting the branches we trimmed and spreading compost around their roots, to ensure that they provide us with the best possible olive oil. The photo below shows Avivit Joti Bercovici, an expert in collecting edible and medicinal plants, at our Roha grove.
#HOW WE PRODUCE AWARD WINNING OIL
Pampering our trees, as mentioned in the previous section, brings results in the form of multiple international awards. 2019 has just started and we already won a gold medal for best organic olive oil at the Family Olive 2019 competition, as well as a silver medal and an honorable mention!
These wins wouldn't have been possible without our dedicated team and volunteers who every year help us harvest the olive trees planted at our fair trade groves. Below you can see our three awards, and Hanan Zoabi, our social manager, with our winning line of olive oils.
#WOMEN LEADING THE GREEN ECONOMY
Our story starts with female solidarity and building bridges between divided communities. This is why Women's Intentional Day is so important to us. Through our products we spread the message of fair-trade, coexistence, women empowerment and environmental responsibility. In fact, our sisters at the WFTO published our story in their women's day celebration blog.
For International Women's Day we're holding an event focused on the green economy. Sindyanna has been supporting a sustainable ecological economy for many years by investing in teaching women about organic agriculture and hydroponic growing methods. We believe that change which is based on solidarity between women's organizations and ecological organizations will bringg about the Green New Deal.
Speaking of women, we were honored to receive a sizable donation from a group of Stanford Business School female alumni who featured Sindyanna on their monthly call. In addition, we were happy to have been able to send bottles of our Extra Unified olive oil to the women of the Dor Chadash congregation in Pittsburgh to support their fight against racism and discrimination, following their harrowing ordeal last October.
And speaking of economies, we are also a proponent of alternatives to commercial profit-oriented businesses, We recently connected with the Park Slope Food Coop, and now their tens of thousands of members can buy all the products produced by Sindyanna.
#TOP CHEFS COOKING WITH SINDYANNA
A delegation of top US chefs and restaurateurs visited Israel to learn more about the local cuisine as part of the Celebrity Chef Birthright tour. Israeli chef Ido Zarmi, the delegation's culinary consultant chose to use Sindyanna's olive oil during the cooking workshops that were held during their visit. The chefs loved our oil because of the taste and the story, and each of them received a gift pack with three of our olive oil bottles.
The tour included Top Chef’s Gail Simmons, Amanda Freitag and Marc Murphy of Chopped, writer and restaurant reviewer Ruth Reichl and restaurateurs Jonathan Waxman and Nancy Silverton, among others. You can view more photos of their tour on the Instagram page of Herb Karlitz who organized the delegation and wrote "I’m in love with these olive oil varieties, made by Arab and Israeli women — hence the creative name. It says a lot, and I am happy to support."