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TABLE OF CONTENTS

A Look Inside Semifreddi’s

Get to Know Linda Asbury of WABA

Bay Ship and Yacht Acquires Svendsen's Boat Works

“I Am Alameda” Photo Project


Spring Youth Career Fair

California Competes Tax Credit

Alameda Economic Development Strategies Survey

In the Press
UPCOMING EVENTS

FREE Alameda Community Band Concert
Tuesday, March 14
7:30 pm
Veteran's Memorial Building
2203 Central Avenue

Made In Alameda: A Local Showcase
Saturday, March 18
12:00 pm – 5:00 pm
Alameda Main Library
1550 Oak Street
For more information, please email alamedafree@gmail.com and put "Made In Alameda" in the subject line.

Wine & Dine with WABA
Thursday, March 23
Sample culinary treats from local restaurants, wines from local wineries and more.
For more information call (510) 523-5955 or email waba@westalamedabusiness.com  

Alameda Recreation and Parks Department (ARPD) Summer Youth Program Expo
Saturday, April 1
10:00 am – 1:00 pm
Alameda Main Library
1550 Oak Street

Earth Day Festival
Saturday, April 22
10:00 am –  3:00 pm
Washington Park
740 Central Avenue
Enjoy free activities for kids, Earth Day games and exhibits.

Downtown Alameda’s Annual Spring Festival
Mother’s Day Weekend, May 13 and 14
Park Street

Alameda Hospital Foundation 5K Walk/Run and ¾ Mile Kids Fun Run
Sunday, May 21
To register online and for more information visit www.active.com, search “Alameda Hospital”.
CHOOSE ALAMEDA

We're Here to Help


If you are a business, property owner, or broker interested in doing business in Alameda, or an existing business here, our Economic Development Division staff of dedicated professionals are here to assist you over the full life-cycle of establishing or operating your business in Alameda, from site selection to ribbon cutting.  Please give us a call at (510) 747-6890, e-mail econdev@alamedaca.gov, or stop by and talk with us.  We are located at Alameda City Hall, 2263 Santa Clara Avenue, Suite 120.
 
A Look Inside Semifreddi’s 
Mike Rose and Tom Frainier (left to right) of Semifreddi’s
The delightful aroma of freshly baked bread wafts over the bakery floor while machines mix and employees skillfully knead dough on its way to the oven. This is the bustling bakery floor at Semifreddi’s, Alameda’s own artisan bread and pastry company. Semifreddi’s has been serving up quality breads and pastries since 1984, and has called Alameda home since 2009, when it invested over $3 million in its 33,000 square foot Harbor Bay Parkway headquarters. To what do they owe the success of their longstanding bakery? Brothers-in-law Tom Frainier, CEO and Chief Boot Licker (really, it’s on his business card), and Mike Rose, Mad Scientist, attribute it to what they call the “Three Ps: People, Passion, and Profit. People always comes first.” To bake over one million pastries and breads every month, they rely on a staff of 140 people hailing from over 18 different countries - just count the various flags hanging over the bakery floor! Uncommon in the artisan bread and pastry industry, employee benefits include robust health and dental benefits, a 401K plan, profit sharing, and life insurance among other benefits. “Our goal is to maximize employee value. We pay people as much as we can afford, not as little as we can get away with.” Frainier asserts, “Our employees are some of the best paid and benefited in the industry. We’ve never had a layoff and everyone works full time.” It’s no wonder that employee retention rates are high; over one-third of employees have been with the company over ten years. Semifreddi’s also promotes from within: “Eight-five percent of our managers started at entry level and we have one manager that started off as a janitor.”

“Our experience in Alameda has been very positive,” said Rose. “Harbor Bay Business Park is a very central location. We distribute fresh baked products as far north as Novato and far south as Los Gatos so access to the San Mateo and Bay Bridges is very convenient. The City has been very welcoming and encouraging of business development.”

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Get to Know Linda Asbury of WABA
Linda Asbury of WABA
Linda Asbury has served as the Executive Director of the West Alameda Business Association (WABA) since October, 2016. Linda recalls reading the Alameda Sun over her morning coffee and noticing the advertisement for the executive director role. With over 30 years of experience working for Chambers of Commerce in Northern California, the role felt like a “perfect fit” for Linda, who relocated to Alameda three years ago to be closer to her daughter and two grandsons. In her short time with WABA, Linda has been busy meeting with business owners, residents, business associations, and City leadership and is excited for the possibilities on the West End.

Linda has been an engaged resident since first relocating to Alameda. “When I move to a community, I totally immerse myself. I’ve been on every walk, every tour and I have been doing my own walking tours with my girlfriends. We are going through George Gunn’s book (Buildings of the Edwardian Period) in alphabetical order.” Nick-named “crusader rabbit” by her family, Linda has dedicated her career to non-profit public service. Having made multiple moves throughout her career, Linda has a personal passion for engaging in the community she lives in. “Alameda is a very engaged community and I am happy to call Alameda my home.” Contact Linda at linda@westalamedabusiness.com to find out more about WABA and its upcoming activities.


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Bay Ship and Yacht Acquires Svendsen's Boat Works
Svendsen's Boat Works
In December, 2016, Bay Maritime Corporation (parent company to Bay Ship and Yacht) purchased Svendsen's Boat Works. Svendsen's has served boaters in the Bay Area since 1963, and will continue operating under the same name.

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“I Am Alameda” Photo Project
Matthew Falzone, owner of West End Crepe
In November and December, Alamedans were invited to submit their photos for “I Am Alameda,” a project showcasing the City’s diversity. More than 250 photos were submitted, capturing candid moments of residents and business owners (take a look at our Facebook photo gallery). The photo project culminated at a gallery showcase at Alameda Island Brewing Company on January 19.  The City hopes to exhibit more of the photos throughout town and at City Hall. Thank you to all of those that participated!  

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Spring Youth Career Fair
Kathy Moehring of AEC Living at the 2016 Career Fair
On Thursday, March 23, 2017, the City of Alameda and the Alameda Unified School District are hosting the third annual Youth Career Pathways Fair at the Encinal High School Gym. We are seeking employers offering summer internship opportunities and/or entry level positions for Alameda high school students. For more information, contact Eric Fonstein, Development Manager, at (510) 747-6895 or email efonstei@alamedaca.gov.

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California Competes Tax Credit
The California Competes Tax Credit is an income tax credit available to businesses who want to come, to stay, or grow in California. GO-Biz is accepting applications from March 6, 2017, through March 27, 2017. The available funding pool is $68.3 million plus any remaining unallocated amounts from the previous application periods. Click here to learn more.

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Alameda Economic Development Strategies Survey
The City is currently developing its Economic Development Strategic Plan (EDSP) – a roadmap to achieving economic growth, while at the same time improving the quality of life of Alameda residents and employees.  To date, the City has held two community workshops and we are now asking for additional input from community members and businesses. The survey focuses on proposed economic development strategies. To take the survey, click here.

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In the Press

Mexican Restaurant With A Twist Opens On Park Street
Alameda for Black Lives Expands Efforts in Town
Bay Shore Hotel Before BCDC
City-Owned Utility Gets New General Manager

Riders Give Thumbs-Up On New AC Transit Bus Line
Public Works Department Awarded Accreditation
Kamakura Restaurant Closed Indefinitely After Fire
Local Author Launches Latest Psychological Thriller
Alameda Point’s Main Street Plan Up for Consideration
School District Set To Be Declared ‘Safe Haven’
Island City Opera’s ‘Don Pasquale’ Excels
Bay Maritime Corp. Buys Svendsen’s Boat Works
Alameda Gets Its First Poke Restaurant


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