Dear The Carbon Cut Readers!
It's been a while since my last message to you at the beginning of the year in which with a heavy heart I've made the announcement of stopping publishing of The Carbon Cut.
The decision was a really tough one to make though unfortunately the time commitment on top of other commitments has become too great to keep up with a rigid daily research and publishing schedule of the most significant global developments in renewable energies and low carbon tech - and I felt that delivering anything less would've been of a disservice to you.
I hope that everyone is resilient and successful in adapting to the ever-changing ongoing pandemic "new normal" and it's been great to connect with many of you on a personal level during the course of TCC's regular publishing, and after. Off the back of all the great feedback received I've resolved to restart publishing about low carbon technologies, similar to The Carbon Cut, albeit with a different focus than previous.
So... what's next?
To be entirely honest, I've been simultaneously excited, anxious and even somewhat dreading this very moment.
In the lead up to this message, for days I've been staring at a blank canvas with a rush of conflicting thoughts. That feeling of staring at a blank page and not knowing where to even begin - a feeling I'm sure most of us can relate to and have experienced more than once in our lives.
Some of the thoughts racing through my mind were:
I can see the end vision in my mind - but where do I even begin in translating it into meaningful words and creatives?
What if my existing reader base won't like the direction that this has taken?
What if this is just a giant waste of time?
How will I know if this is a waste of time?
How will I know if this is NOT a waste of time?
And how do I even begin restarting a publication which has stopped 6 months ago?
Well, in the end I've concluded that there is only one way to find out - just start!
What you can expect
One thing I'm sure you've already noticed is the renaming of The Carbon Cut to Carbon Thesis.
Although it may be somewhat symbolic and arguably insignificant, I believe that the word "thesis" is a good reflection of the renewed direction.
I am moving away from the latest renewables and low carbon tech news reporting model - I believe that the team at Bloomberg Green are doing a stellar job with reporting current events, as is Seb Kennedy at Energy Flux (a very talented writer, highly recommend you check out Energy Flux for current energy transition insights!)
Onto more specifics, in addition to opinion hot takes the Carbon Thesis is primarily focusing on:
- Research Theses - Deepening understanding of the principles behind key low carbon and net zero enabling technologies, their economics and potential - with as little confusing jargon as possible
- Investment Theses - Identifying investment and growth opportunities in key low carbon and net zero enabling technologies
- Occasional Memes - because we all need a laugh every now and again
... delivered weekly into your inbox.
If reading this makes you want to unsubscribe - I wholly understand, as it is not what you originally signed up to receive into your already-busy inbox.
If on the other hand having read this you're looking forward to the first Carbon Thesis edition then keep an eye out for it in your inbox next week!
PS Check out the Carbon Thesis website (www.CarbonThesis.com) and let me know what you think of the somewhat unconventional (desktop view) layout.
PPS You can reach me directly by hitting the Reply button
PPPS If you're looking for a Netflix-and-chill recommendation for the weekend I can wholeheartedly recommend "Seaspiracy" which covers the environmental impact of... fishing.
As always with such "controversial" documentaries it is best enjoyed being fully immersed in the content whilst simultaneously keeping your critical thinking hat on.
Despite a number of allegations of misrepresentations and taking things out of context, I believe it does do one thing very well - it shines a light on an opaque industry which has largely been flying under the public opinion's radar.
My 3 biggest takeaways from Seaspiracy were:
- The world consumes A LOT of fish and demand is vastly outstripping supply
- Some of the world's largest sustainability certification schemes are ripe with conflicts of interests, have inadequate certification monitoring in place, and engage in borderline fraudulent behaviour
- The Great Pacific Garbage Patch (estimated to cover an area 3 times the size of France!) is not largely made up of plastic straws and bottles - I won't spoil it here, but I was shocked to find out what is actually estimated to make up the bulk of it.
Here's the trailer: