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Howdy folks,

Welcome to issue #3 of Front-end Testing Weekly. I failed again at getting the newsletter out on Thursday, but I did get an update to the newsletter landing page done! Check it out and let me know what you think.

Also, what do y'all think of this format? Too long? Too short? Not relevant? I'm happy to hear your feedback so this can fit your needs best.

I hate to say it...

...but I need to be a better marketer. Not with fellow front-end devs, but with those I sometimes avoid. Yes, the feared "Project Manager"*.
Okay, Project Managers are actually pretty cool, and a good one can be the difference between project success and failure. But too often I assume they can see what I see. I assume that because I find testing valuable, they do too.

I'm not saying they think testing is a waste of time. If you asked most project managers whether they want their product tested, you're likely to hear a resounding "Yes!".

The difference is in the implementation. It's easy to agree that testing is important and something we should to. It's much tougher to carve out time in a tight schedule to allow for the various layers of testing (and fixes) to occur. You have to convince non-technical stakeholders that we shouldn't just test functionality, but also accessibility, performance, usability, and maybe even write some test automation while we're at it.

It hurts to say, but I've had projects fail because I wasn't courageous  enough to speak up about the criticality of testing. I've let projects skip testing layers because I thought "they should be smart enough to figure this out on their own, and if they're not, they don't deserve it." It feels really shameful to say that.

But if I/we really care about our craft, we've got to sell the importance of it. Non-developers can figure out the drawbacks of spending time on testing, but knowing the benefits can be trickier.

As a community, we should share our success (and failure) stories of Front-end Testing marketing. Selling doesn't always come natural, and sometimes just feels fake, but the importance of selling can't be overstated.

What ways have you succeeded or failed at marketing testing? What's your best advice to "convince your boss" why testing is crucial?

* AKA Product Owner, Product Lead, Tech Manager

The Question of the Week

There is no QotW this week, because no one sent one in! Send one in folks!

If you or a loved one has a question about Frontend Testing, send it in to questions@frontendtesting.com (or just reply to this email). 

This Week's Twitter Links

The Slack Channel is growing!

Folks are joining the Front-end Testing Slack channel left and right. What haven't you? C'mon, join the conversation, it's free!

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Copyright © 2016 Kevin Lamping, All rights reserved.


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