The Lit. Bar is Coming to Mott Haven!
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Video clip of me signing my life away for the culture.

Three years and four days after it’s conceptualization, I have finally secured a permanent space for The Lit. Bar *cries in real-estate struggle relief*. On Halloween, I signed the eight-billionth draft of our commercial lease and put down the security deposit and first month’s rent. The space for our bookstore is guaranteed to our Bronx readers for at least 10 years (provided that I survive).

Our home is 1,700 square feet on the ground floor and I have around 600 square feet in the basement which I intend to use for an office, storage, and content studio. The windows are huge and allow for amazing reading light and selfies. The layout is a little weird, but I think the nooks & crannies will make good for couches. Most importantly, The Lit. Bar will be easily accessible by public transportation; the exact location will be released to you, my email subscribers, first.

For a more detailed and unprofessional account of what the real estate process and the month's leading up to this milestone looked like, check out my latest blog post, A Tree Grows in the Bronx: The Story of How I Secured a Home for The Lit. Bar.

What's Next?

My 45-day clock to apply for our liquor license (wine & beer only) began yesterday. The process mostly consists of getting approval by the Community Board (if anyone has friends on Community Board 1, please assure them that we'll be on our best bookish behavior) and working with my architect to design the space and draw up plans.

I'll be using the time it takes for the building to receive it's Certificate of Occupancy wisely to line up boring stuff like insurances, policies & processes, a POS system, and fixtures... then comes the fun stuff like recruiting and selecting inventory. You, my email subscribers, will be the first to learn about employment opportunities and our author program; application instructions will be announced via this newsletter, so please hold your inquiries until then.

Timeline: I unintentionally lie about this all the time, so I'm going to stop playing myself. Definitely after Christmas and hopefully before my most anticipated book of 2018 is released at the end of January (so I can beg for an author visit). The good news is that our building is brand new, so all of the structural build-out was already completed to my specifications during the building's initial construction. That means: I only have a few weeks of cosmetic and electric work to do once I receive the Certificate of Occupancy.  

During this time, I'm also working my employer to ensure my HR department-of-one doesn't go up in flames as I ride off into entrepreneurial sunset.  

Calls To Action

Anyone know a good New York State liquor license attorney? Please reply to this email with your referral and their contact information.

Follow me at @1st.noelle on Instagram and @bossynbooksih on Twitter as I document my days leading up to the opening.

Follow @thelitbar (on all social channels) for the clean version of my escapades.
Thank You!

Again and again and again for investing in me. Get your dancing shoes ready cause it's about to be lit!


Act like you know.


SiriusXM's Karen Hunter Show: Noelle Santos, Owner of The Lit Bar- It's Lit like Literature

Edible Bronx: Filling The Bronx’s Wine and Words Gap

Jacoby & Meyers– Hero of the Month (November 2017)

New York Yankees– Hispanic Heritage Month Community Achievement Award
Click here to view more of The Lit. Bar in the news.

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The Lit. Bar · 131 Alexander Avenue · Bronx, NY 10454 · USA