Thank You for Making The Lit. Bar #1
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On December 10th, 2016, The Lit. Bar made its debut at
the Bronx Museum of the Arts… and it was LIT!

Not only did you show up, but The Lit. Bar was the #1 seller at the holiday market of over 50 amazing local vendors. This is how bigly *in my Trump voice* you came through…

We brought in $2,325.72 over 2 days! 92 sales… 122 books… 80 gift items sold! 1,280 people visited–that means we captured over 7% the weekend’s market with an average check–sorry, I live for stats, lol. Anyway, you baked us desserts, local authors surprised us with autographed books, The Atlantic,  NowThis News, and News 12 The Bronx covered our debut, we took unlimited hugs and selfies, and I was right next to the coquito table so the rest was a blur...

Click Here For Pics & Come Behind the Scenes


Act like you know.


When bookstores buckle, Santos adds, that closure suggests to kids that their imaginations and futures aren’t worth investing in. “If you don’t support your local bookstore,” she says, “you’re going to hell.”

Santos laughs, but she also means it; she really believes in books—and the community connections they can foster. “There’s nothing more pure in the world,” she says.

The Atlantic: 1.4 Million People, 1 Bookstore

The Brian Lehrer Show (WNYC): How to Open an Independent Bookstore

News 12 The Bronx: Bronx Native to Open New Bookstore in the Bronx  

The New York Times: What it Takes to Open a Bookstore

Bronx Times: Bronx resident to open bookstore after B&N closes

Print: (11/18/16 Page 6): Bronx resident prepares to launch novel bookstore

But there is hope, even in the Bronx. Noelle Santos, a second-place winner in a 2016 business-plan competition, whose literary fix growing up “came from the trunks of cars in Hunts Point, Parkchester, and Harlem,” plans to remedy that herself with a vision to bring books to the Bronx. She will open the Lit Bar in 2017 as a place for books, wine, music “and unorthodox activities that highlight the healing capacities of literature and the sexiness of reading.”

New York Daily News: Is this bookstores’ last chapter? The Bronx will soon be without a single one ~ Bob Eckstein, author of Footnotes From the World’s Greatest Bookstores.

But the best hope for an independent bookstore in the Bronx is probably Noelle Santos, a Bronx native and literary entrepreneur.

Gothamist: There Will Soon Be Zero Bookstores In The Bronx 

Click here to view more of The Lit. Bar in the news.

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The Lit. Bar · 131 Alexander Avenue · Bronx, NY 10454 · USA

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