Volume 1, Issue 10
Postal Code Targeting - New for 2017
In 2017 Canada Post will officially introduce their new product, Postal Code Targeting (PCT). This product is designed to fill the gap between neighbourhood mail (formerly unaddressed admail) and personalized mail (formerly addressed admail).
PCT is an acquisition solution targeting high-value customers within a defined geographic area or postal code by isolating specific customers of chosen demographic attributes.
With neighbourhood mail one can only select routes with the largest density of desired customers now, using PCT, they can reach those customers exclusively and ignore the rest.