In this issue we briefly discuss Canada Post's new product, Postal Code Targeting.
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Volume 1, Issue 10
Postal Code Targeting - New for 2017

In 2017 Canada Post will officially introduce their new product, Postal Code Targeting (PCT). This product is designed to fill the gap between neighbourhood mail (formerly unaddressed admail) and personalized mail (formerly addressed admail). 

PCT is an acquisition solution targeting high-value customers within a defined geographic area or postal code by isolating specific customers of chosen demographic attributes.

With neighbourhood mail one can only select routes with the largest density of desired customers now, using PCT, they can reach those customers exclusively and ignore the rest.

How Does PCT Work?

PCT is an all inclusive service. For $0.30 postage a customer can select various demographic filters for a specific geographic area, as well as suppress any of their existing customers, so they are left with a list of completely new customers.

Once the list is provided from Canada Post we print a 2D barcode on the piece which is read at Canada Post they apply the human readable address.

What to Know

  • Not content/message specific
  • Only commerical customers with Canada Post are eligible for PCT
  • It can only be machineable mail
  • As a new product, a mandatory 200 piece testing must be done on all mailings
  • The barcode must be machine readable and the substrate absorbent to the ink used for addressing
This is only an introduction to this product, more information will be provided in future issues. As a qualified expert partner, TPGI is eligible to offer this product now before its release in 2017. 
Copyright © 2016 Taylor Printing Group Inc., All rights reserved.

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