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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

The Early Bird Registration Deadline is Approaching – Register for the Annual Leadership Conference Today and Save!

How would you like the opportunity to learn the newest competitive home care strategies, find out what's ‘cutting edge,’ and network with key innovators across the home care industry all in one, beautiful location?

This year’s HCAOA Annual Leadership Conference will take place in Washington, DC on September 22-25. HCAOA is encouraging home care providers to attend this year’s conference, with the theme The Voice of Home Care for American Families: Advocating For Our Seniors.
Throughout the popular event, attendees will be immersed in the latest home care innovations, business strategies, practices and methods, and have the opportunity to learn from industry leaders in a keynote speech and expert breakout sessions on a range of must-see topics including sales/marketing; operations; advocacy, and recruitment/retention.
Additionally, throughout the event, leading vendors will be exhibiting their latest offerings supporting home care providers across the country. Please click here to see a list of the current sponsors and exhibitors..
HCAOA has secured an outstanding rate of $225 plus tax per night from the Wardman Park Marriott. Reservations can be made by calling the Wardman Park Marriott at 1-800-228-9290 or click here.
Note: Please book accommodations by August 30, 2018 and mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.
The early bird registration deadline is quickly approaching! Members will receive the member rate of $1,100 until next Friday, August 10. After the deadline, member rates will increase to $1,250. Click here to register as an attendee today! 
Please click here to learn more about our conference speakers and schedule. 
We look forward to seeing you in Washington, DC this fall!
Heffernan Insurance Brokers provides comprehensive insurance programs for homecare agencies. Whether you’re a startup, rapidly growing, or a mature agency, Heffernan has developed exclusive insurance programs for work comp and commercial liability dedicated to homecare businesses, covering all states and agency sizes. Get a free quote today at

Travel with Every Attendee Throughout the HCAOA Annual Leadership Conference and Beyond – Sponsor the Registration Bag!

Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
Market your services to HCAOA members at the Annual Leadership Conference by sponsoring the Registration Bag! See more information about the sponsorship package below.
Registration Bag Sponsorship
Travel with each attendee throughout the Conference and beyond by sponsoring the HCAOA registration bag. A bag is given to each registered attendee.

Sponsor will receive:
  • Sponsor logo on front of registration bag
  • 8x10 Exhibit Booth
  • Sponsor ribbons for all registered company personnel
  • Recognition in the Conference Program
  • Company name and logo with link on the HCAOA Conference website
  • Recognition on Leadership Conference Signage
  • Complimentary use of one (1) pre-show & one (1) post-show Leadership Conference Attendee List
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Thank You to our current 2018 Annual Leadership Conference exhibitors and sponsors!
The need for mobile printing has never been greater Now you can print full-page documents practically anywhere – from your smartphone, tablet or laptop. Learn how printing at the point of care is saving clinicians time and helping with compliance, while improving productivity patient safety. Try a full-page mobile printer for free.

HCAOA Welcomes its New Members!

Check Out These New HCAOA Webinars!


GET COMPETITIVE: 2018 Caregiver Recruitment Trends & Insights


Speaker: Maggie Keen, Vice President Strategic Initiatives, myCNAjobs
  • Maggie Keen is a national caregiver recruitment speaker and Vice President at myCNAjobs. After spending the last 4 years consulting with top senior care companies across the country, Maggie has unique insight into what innovators are doing to tackle their toughest recruiting challenges. She's on mission to arm healthcare recruiters with more insight about Caregiver motivations to fuel the hiring and retention of a workforce plagued with high turnover.
Date and Time: August 23 at 2:00pm EST 
Description: We've collected data from 100k+ caregivers, tapping into the minds of job seekers nationwide to deliver new insights to transform recruitment strategies in 2018. Executives understand the war for caregiver talent is here. Now, it’s time to act. Companies that don’t compete, won’t survive. Join us for an action-packed session to uncover the latest trends in job search and get under the hood to better understand a caregiver’s psyche including the impact of:
  • Wages
  • Benefits
  • Training
  • The Interview Process
  • Your Local Market
We look forward to sharing new thinking, interesting data, and easy-to-implement strategies to become more competitive in 2018.
Click here to register for this webinar.

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Reducing Hospital Readmissions in Dementia Patients

  • Katherine Vanderhorst, RN-BC, BSN, President, C&V Senior Care Specialists
  • Dr. Amy Craven, PT, MS, DPT, Vice President, C&V Senior Care Specialists
Date and Time: October 9 at 3:00pm EST 

Description: In the US 1 in 7 hospital admissions of people with Alzheimer’s are potentially avoidable and cost Medicare $2.6 Billion annually.  This presentation will address caregiver education to recognize the behavior issues and teach strategies to deal with the behaviors that can ultimately reduce avoidable hospitalizations, improve patient outcomes, and lower costs.

At the completion of this session, participants will be able to:
  1. Recognize cognitive issues versus non-compliance.
  2. Utilize strategies to determine causes of behaviors in ADRD individuals.
  3. Employ strategies to successfully deal with identified issues.
Click here to register for this webinar.

How to CREATE the Caregiver Team You NEED

Speaker: Linda Leekley, Founder & CEO, In The Know Caregiver Training 

Date and Time: October 23 at 1:00pm EST 

Description: Finding qualified caregivers is a huge challenge. So, stop looking for "qualified" people. Instead, hire caregivers with the “right stuff” who are in it for the right reasons. We can show you how to take the right people from zero to qualified quickly by using targeted screening, caregiver certification, professional training and a little inspiration so you can CREATE the caregiver team you NEED.

After attending this ever, participants will be able to:
  • Pre-screen potential hires to find caregivers with the “right stuff” who are in it for the right reasons.
  • Evaluate professional caregiver training providers and caregiver certification programs that meet the needs of the agency and its caregivers.
  • Develop a system that takes the right hires from zero to qualified in a short time. 
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.
Join hundreds of private duty executives at DecisionHealth's Private Duty National Conference & Expo! Hear from a powerful lineup of star presenters who will take your agency to the next level in revenue and profits. Improve caregiver retention, ensure client satisfaction, and grow your business! Full details at

Order Copies of the HCAOA Value of Home Care Report and Infographic Today!

Caring for America's Seniors: The Value of Home Care provides information on the growing and critical role of professional home care in the U.S. in response to the millions of aging Americans who will need care. The report shines a spotlight on home care as a valuable and vital part of the solution to the challenges that accompany population aging.
The report carefully incorporates industry facts, existing data from credible and trusted sources, and stories directly from caregivers and the families they serve to clearly articulate who we are and the benefits we provide, including benefits to seniors, their families, the health care system and the U.S. economy. Click here to order your copy today.

You may also order the infographic that accompanies the report. Click here to order the infographic.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Florida

Annual Meeting

Please join us for the HCAOA Florida Annual meeting in Orlando!

Date: Thursday, August 16
Time: 10:00 am - 4:00 pm
Location: Hilton Garden Inn Orlando | 11400 Marbella Palm Court, Orlando

10:00-10:10 am Opening Remarks
10:10-10:50 am

Electronic Visit Verification: Explanation of new state requirements and software programs approved by AHCA

10:55-11:30 am

The Forgotten Financial Caregiver: Learn about working with Professional Financial Caregiver that would protect your company and clients from financial fraud
11:30 am - 12:00 pm Lunch
12:00-1:30 pm Make Your Website Roar
1:40-2:20 pm

Worker's Comp: Understanding the financial impact on employers, claims management and accident investigations, along with other insurance tips

2:20-3:00 pm Understanding the New DOL Ruling
3:15-3:45 pm Business Meeting
If you have any questions, please contact Manager of Chapter Services, Nataly Schwartz at or 202-508-3872.

Click here to register!

HCAOA Connecticut

Save the Date! The Future of Home Care in Connecticut

Please join your fellow members, employer-based home care providers, industry colleagues and others for an educational program sponsored by the Home Care Association of America Connecticut and the Association of Connecticut Homecare Agencies. We are pleased to invite the leaders of the Aging, General Law and Labor and Public Employees committees of the General Assembly, which set policy affecting home care in the state of Connecticut.

When: Wednesday, September 12, 2018
Where: Elim Park | 140 Cook Hill Road | Cheshire, Conn.
Congressional Update

President Trump Signs EVV Delay

On July 30, the President signed into law H.R.6042, which delays for one year the reduction of Federal medical assistance percentage for Medicaid personal visits furnished without an electronic visit verification system. HCAOA initially reported on this legislation in the July 10th edition of the HCAOA Weekly.

The federal EVV policy was scheduled to go into place on January 1, 2019.

Trump Administration Promotes Alternative Health Plans

Today the Trump Administration cleared the way for insurers to sell short-term health plans as an alternative to existing Affordable Care Act (ACA) policies for people struggling with high premiums. The new policies do not have to cover existing medical conditions and they offer limited benefits. That may not translate to broad consumer appeal among people who need an individual policy.
Officials say the plans can now last up to 12 months and be renewed for up to 36 months. But there's no federal guarantee of renewability. Plans will carry a disclaimer that they don't meet the ACA's requirements and safeguards.
Next year, there will be no tax penalty for someone who opts for short-term coverage versus a comprehensive plan, so more people might consider the option. More short-term plans will be available starting this fall.
The Administration estimates that premiums for a short-term plan could be about one-third the cost of comprehensive coverage. A standard silver plan under the ACA law now averages $481 a month for a 40-year-old nonsmoker. A short-term plan might cost $160 a month or even less.
Congressional Corner
As the November 2018 elections draw closer we look at who is not running for reelection.

Retiring Members

Member Terms Served     Age
Orrin G. Hatch, R-UT 7th term 84
Bob Corker, R-TN 2nd term 65
Jeff Flake, R-AZ 1st term 55

Member Term Served Age
Carol Shea-Porter, D-NH 4th term 65
Tom Garrett, R-VA 1st term 46
Dave Trott, R-MI 2nd term 57
Ryan A. Costello, R-PA 2nd term 41
Ileana Ros-Lehtinen, R-FL 14th full term 66
Paul D. Ryan, R-WI 10th term 48
Rodney Frelinghuysen, R-NJ   12th term 72
Gregg Harper, R-MS 5th term 62
Tom Rooney, R-FL 5th term 47
Luis V. Gutierrez, D-IL 13th term 64
Gene Green, D-TX 13th term 70
Bill Shuster, R-PA 8th full term 57
Robert A. Brady, D-PA 10th full term 73
Jeb Hensarling, R-TX 8th term 61
Ted Poe, R-TX 7th term 69
Lamar Smith, R-TX 16th term 70
Joe L. Barton, R-TX 17th term 68
John J. Duncan Jr., R-TN 15th full term 71
Sam Johnson, R-TX 13th full term 87
Dennis A. Ross, R-FL 4th term 58
Trey Gowdy, R-SC 4th term 53
Niki Tsongas, D-MA 5th full term 72
Frank A. LoBiondo, R-NJ 12th term 72
Ruben Kihuen, D-NV 1st term 38
Dave Reichert, R-WA 7th term 67
Lynn Jenkins, R-KS 5th term 55
Sander M. Levin, D-MI 18th term 86
Elizabeth Esty, D-CT 3rd term 58
Darrell Issa, R-CA 9th term 64
Rick Nolan, D-MN 6th term 74
Ed Royce, R-CA 13th term 66
Robert W. Goodlatte, R-VA 13th term 65


Member Term Served       Age
Louise M. Slaughter, D-NY      16th term 88


Member Term Served        Age
Mark Sanford, R-SC 5th full term 58
Robert Pittenger, R-NC           3rd term 69
Joseph Crowley, D-NY 10th term 56

Defeated for Other Office

Member Term Served        Age
Evan Jenkins, R-WV 2nd term 57
Raul R. Labrador, R-ID           4th term 50
Todd Rokita, R-IN 4th term 48
Luke Messer, R-IN 3rd term 49


Member Terms Served       Age
Al Franken, D-MN 2nd term 67
Thad Cochran, R-MS             7th term 80
Jeff Sessions, R-AL 4th term 71

Member Term Served Age
Jason Chaffetz, R-UT 5th term 51
Tom Price, R-GA 7th term 63
John Conyers Jr., D-MI 27th term 89
Ryan Zinke, R-MT 2nd term 56
Patrick Meehan, R-PA 4th term 62
Charlie Dent, R-PA 7th term 58
Mick Mulvaney, R-SC 4th term 51
Jim Bridenstine, R-OK 3rd term 43
Mike Pompeo, R-KS 4th term 54
Xavier Becerra, D-CA 13th term 60
Pat Tiberi, R-OH 9th term 55
Trent Franks, R-AZ 8th term 61
Tim Murphy, R-PA 8th term 65

Source: Roll Call

Home Care Association of America
444 N. Capitol Street NW, Suite 397, Washington, DC 20001
Phone: 800-22-HCAOA Email:  Website:

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