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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

The Early Bird Registration Deadline is Approaching this Friday – Don’t Miss Your Chance to Save $150!

How would you like the opportunity to learn the newest competitive home care strategies, find out what's cutting edge, and network with key innovators across the home care industry all in one, beautiful location?
This year’s HCAOA Annual Leadership Conference will take place in Washington, DC on September 22-25. HCAOA is encouraging home care providers to attend this year’s conference, with the theme The Voice of Home Care for American Families: Advocating For Our Seniors.
Throughout the popular event, attendees will be immersed in the latest home care innovations, business strategies, practices and methods, and have the opportunity to learn from industry leaders in a keynote speech and expert breakout sessions on a range of must-see topics including: sales/marketing; operations; advocacy; and recruitment/retention.
Additionally, throughout the event, leading vendors will be exhibiting their latest offerings supporting home care providers across the country. Please click here to see a list of the current sponsors and exhibitors.
HCAOA has secured an outstanding rate of $225 plus tax per night from the Wardman Park Marriott. Reservations can be made by calling the Wardman Park Marriott at 1-800-228-9290 or click here.
Note: Please book accommodations by August 30, 2018 and mention that you are an attendee of the HCAOA Annual Leadership Conference to ensure you receive our discounted rate.
The early bird registration deadline is quickly approaching! Members will receive the member rate of $1,100 until this Friday, August 10. After the deadline, member rates will increase to $1,250. Click here to register as an attendee today! 
Please click here to learn more about our conference speakers and schedule. 
We look forward to seeing you in Washington, DC this fall!
The need for mobile printing has never been greater Now you can print full-page documents practically anywhere – from your smartphone, tablet or laptop. Learn how printing at the point of care is saving clinicians time and helping with compliance, while improving productivity patient safety. Try a full-page mobile printer for free.

Promote Your Services to Nearly Every Attendee Via the Conference Mobile App!

Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders!
Market your services to HCAOA members at the Annual Leadership Conference by sponsoring a promotion with the Annual Leadership Conference Mobile App! See more information about the sponsorship packages below.
Conference App Sponsorship Options 
The custom designed HCAOA mobile event app will provide vendors the opportunity to connect with attendees in new and unique ways. The app will feature the Conference schedule, speaker information, hotel information, vendor information, and allow attendees to participate in surveys as well. It will also be integrated with social media platforms and allow different sponsorship opportunities for vendors to showcase their presence at the Conference. Please see the detailed sponsorship options below to see how you can participate in this unique opportunity and reach your target audience multiple times prior to the Conference and onsite as well!

Premier App Sponsorship – SOLD
The Premier App Sponsorship will include exclusive Splash Page branding along with one (1) Push Notification and one (1) Banner Ad.

Push Notification Sponsorship
A push notification is similar to a text message however it’s sent via the app. The notification is a real-time marketing tool with direct access to each attendee, used to encourage activity or traffic during the event. The notification is limited to 140 characters (no links or images can be displayed within this message) and content must be approved by HCAOA.

Banner Ad Sponsorship
A banner ad is a customizable ad that appears at the top of the screen on the home screen and social feed. When an attendee taps on the ad, it will take them to a desired page inside the app that features the sponsor profile or website.

*Please see images and pricing of these sponsorships on page nine in the Sponsorship Prospectus. 

To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Thank You to our current 2018 Annual Leadership Conference exhibitors and sponsors!

Check Out These New HCAOA Webinars!


GET COMPETITIVE: 2018 Caregiver Recruitment Trends & Insights


Speaker: Maggie Keen, Vice President Strategic Initiatives, myCNAjobs
  • Maggie Keen is a national caregiver recruitment speaker and Vice President at myCNAjobs. After spending the last 4 years consulting with top senior care companies across the country, Maggie has unique insight into what innovators are doing to tackle their toughest recruiting challenges. She's on mission to arm healthcare recruiters with more insight about Caregiver motivations to fuel the hiring and retention of a workforce plagued with high turnover.
Date and Time: August 23 at 2:00pm EST 
Description: We've collected data from 100k+ caregivers, tapping into the minds of job seekers nationwide to deliver new insights to transform recruitment strategies in 2018. Executives understand the war for caregiver talent is here. Now, it’s time to act. Companies that don’t compete, won’t survive. Join us for an action-packed session to uncover the latest trends in job search and get under the hood to better understand a caregiver’s psyche including the impact of:
  • Wages
  • Benefits
  • Training
  • The Interview Process
  • Your Local Market
We look forward to sharing new thinking, interesting data, and easy-to-implement strategies to become more competitive in 2018.
Click here to register for this webinar.

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Reducing Hospital Readmissions in Dementia Patients

  • Katherine Vanderhorst, RN-BC, BSN, President, C&V Senior Care Specialists
  • Dr. Amy Craven, PT, MS, DPT, Vice President, C&V Senior Care Specialists
Date and Time: October 9 at 3:00pm EST 

Description: In the US 1 in 7 hospital admissions of people with Alzheimer’s are potentially avoidable and cost Medicare $2.6 Billion annually.  This presentation will address caregiver education to recognize the behavior issues and teach strategies to deal with the behaviors that can ultimately reduce avoidable hospitalizations, improve patient outcomes, and lower costs.

At the completion of this session, participants will be able to:
  1. Recognize cognitive issues versus non-compliance.
  2. Utilize strategies to determine causes of behaviors in ADRD individuals.
  3. Employ strategies to successfully deal with identified issues.
Click here to register for this webinar.

How to CREATE the Caregiver Team You NEED

Speaker: Linda Leekley, Founder & CEO, In The Know Caregiver Training 

Date and Time: October 23 at 1:00pm EST 

Description: Finding qualified caregivers is a huge challenge. So, stop looking for "qualified" people. Instead, hire caregivers with the “right stuff” who are in it for the right reasons. We can show you how to take the right people from zero to qualified quickly by using targeted screening, caregiver certification, professional training and a little inspiration so you can CREATE the caregiver team you NEED.

After attending this ever, participants will be able to:
  • Pre-screen potential hires to find caregivers with the “right stuff” who are in it for the right reasons.
  • Evaluate professional caregiver training providers and caregiver certification programs that meet the needs of the agency and its caregivers.
  • Develop a system that takes the right hires from zero to qualified in a short time. 
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.
Heffernan Insurance Brokers provides comprehensive insurance programs for homecare agencies. Whether you’re a startup, rapidly growing, or a mature agency, Heffernan has developed exclusive insurance programs for work comp and commercial liability dedicated to homecare businesses, covering all states and agency sizes. Get a free quote today at

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Florida

Annual Meeting

Please join us for the HCAOA Florida Annual meeting in Orlando!

Date: Thursday, August 16
Time: 10:00 am - 4:00 pm
Location: Hilton Garden Inn Orlando | 11400 Marbella Palm Court, Orlando

10:00-10:10 am Opening Remarks
10:10-10:50 am

Electronic Visit Verification: Explanation of new state requirements and software programs approved by AHCA

10:55-11:30 am

The Forgotten Financial Caregiver: Learn about working with Professional Financial Caregiver that would protect your company and clients from financial fraud
11:30 am - 12:00 pm Lunch
12:00-1:30 pm Make Your Website Roar
1:40-2:20 pm

Worker's Comp: Understanding the financial impact on employers, claims management and accident investigations, along with other insurance tips

2:20-3:00 pm Understanding the New DOL Ruling
3:15-3:45 pm Business Meeting
We are looking for two volunteers to receive a free consultation on how to get the most out of your website by consulting with a website expert who will be presenting on this topic at the HCAOA Florida Annual Meeting in Orlando. Acceptance of this offer will be on a first come first served basis, please email to take advantage of this free consultation.

Click here to register for this event!

HCAOA Washington

Upcoming Chapter Meeting
Beginning in August, the first half hour of the chapter board meeting will be open to membership. If you have not received the dial-in information, please contact Nataly Schwartz at The Board will give a brief update on WAHCA, welcome new members, and provide a legislative update.
When: Thursday, August 9 at 10am PT

HCAOA Connecticut

2018 Fall Program: The Future of Home Care in Connecticut
Please join your fellow members, employer-based home care providers, industry colleagues and others for an educational program sponsored by the Home Care Association of America Connecticut and the Association of Connecticut Homecare Agencies. We are pleased to invite the leaders of the Aging, General Law and Labor and Public Employees committees of the General Assembly, which set policy affecting home care in the state of Connecticut.
When: Wednesday, September 12 | 8:30-10:30 AM
Where: Elim Park | 140 Cook Hill Road | Cheshire
Cost: $35 for members, $50 for non-members

Click here to register!

HCAOA Illinois

2018 Private Duty Symposium
Under partnership between Illinois HomeCare & Hospice Council, LeadingAge Illinois and the Home Care Association of America, the fifth annual Private Duty Symposium brings together experts and thought leaders in the home care industry to inform, inspire and enlighten attendees.
Wednesday, September 12, 2018 | 9:00 AM - 4:00 PM
Holiday Inn and Tinley Park Convention Center
18501 Convention Center Drive 
Tinley Park, IL 60477
Registration Fees
Early bird by August 13, 2018
Member: $95
Non-Member: $145
After August 13, 2018
Member: $125
Non-Member: $175
After September 5, 2018 and on-site
Member: $150
Non-Member: $200
8:15 am Registration Opens
9:15 am
Private Duty Home Care in Health Care Continuum: Allen Hager, Executive Chairman, Right at Home
10:15 am Break with Vendors
10:30 am
Defensive Documentation: Adam Guetzow, David Alfini, and Aimee Delaney, Partners, Hinshaw & Culbertson, LLP
11:30 am Lunch
12:15 pm

Breakout Sessions
  • Advanced Home Care Roles for Quality Care & Quality Jobs: Anna Ortigara, Organizational Change Consultant, PHI
  • Back 'N Business: Bill Siomos Sr. Director Rehab, HealthPRO Heritage
  • Attract, Convert, Close & Delight Your Prospects with Inbound Marketing: Nicole Wagner, Internet Marketing Director, Stevens and Tate
  • Mitigating Risk and Client Driven Litigation for the Homecare Provider: Adam Guetzow, David Alfini, Aimee Delaney, Hinshaw & Culbertson, LLP
  • Establishing Partnerships and Best Practices with Assisted Living: Jackie Sander, Executive Director, The Birches Assisted Living; Diane Oremovich, Health and Wellness Administrator, Peace Village; Nancy McCaffrey, Director of Senior Housing Development, Terra Vista of Oakbrook Terrace;and Jack Kreger, Owner, Home Care Management Advisors
1:25 pm Breakout Sessions (same as above)
2:25 pm Break with Vendors
2:45 pm IDPH Update: Karen Senger, RN, BSN, Division Chief, IDPH (joining us by phone)

For more information or to register for this event, please visit click here.


Upcoming Chapter Meeting
Please join your fellow Ohio home care providers for a virtual chapter meeting. We will discuss updates about the Ohio chapter and HCAOA in general. Join this free virtual meeting and become involved in your local chapter, register today.
When: Tuesday, August 21 at 10am ET
A call in number will be sent to you after registering for this meeting. If you have any questions please contact Nataly Schwartz at
Click here to register!

HCAOA California

On August 6, HCAOA lobbyists testified in front of the California Senate Appropriations Committee against AB 2455, legislation that would require the disclosure of Home Care Aides’ personal contact information to a requesting labor union. A representative for the California Department of Finance noted its opposition to the bill as well, estimating a $600K cost for the first year to implement this policy, with subsequent years of $300K ongoing. The bill was referred to the Committee's Suspense File and will be decided upon at a future date. To view the testimony, click here, select the August 6, 2018 Appropriations Committee hearing, and go to the 04:34:14 mark.
Congressional Update

Supreme Courting of Senators

Senator Lisa Murkowski (R-AK) and Senator Susan Collins (R-ME), seen as potential swing votes on President Trump’s Supreme Court nominee, are facing intense pressure from activists during their August recess. The two moderate GOP senators could make-or-break whether or not Brett Kavanaugh gets confirmed, and, despite badgering from reporters around the Capitol, they’ve offered few hints about where they will come down on Trump’s nominee.
With Republicans holding a fragile 51-seat majority, Democrats can’t block Kavanaugh on their own. Their strategy depends on keeping their own caucus — including several senators vulnerable in November — undeclared long enough for public pressure to sway either Collins or Murkowski to vote against him.
Collins and Murkowski aren’t the only Republicans on whom progressives are focused. Other targets include Tennessee and Arizona — the respective homes of GOP Sens. Bob Corker and Jeff Flake, both vocal Trump critics — as well as Nevada, where Sen. Dean Heller is the only Republican senator running for reelection in a state won by Hillary Clinton.
A confirmation hearing on Brett Kavanaugh’s nomination is expected in September.

Unemployment Rate Hits 3.9 Percent

Total nonfarm payroll employment rose by 157,000 in July, and the unemployment rate edged down to 3.9 percent, according to the Bureau of Labor Statistics in its August 3, 2018 announcement. Employment increased in professional and business services, in manufacturing, and in health care and social assistance.
Congressional Corner
Schedule of Upcoming Primary Races
August 11, 2018
August 14, 2018

Home Care Association of America
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Phone: 800-22-HCAOA Email:  Website:

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