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HCAOA WEEKLY NEWSLETTER
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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne
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Member News

PAID Webinar Recording Now Available

This month, the Wage and Hour Division (WHD) of the U.S. Department of Labor launched a nationwide pilot program, the Payroll Audit Independent Determination (PAID) program. PAID facilitates resolution of potential overtime and minimum wage violations under the Fair Labor Standards Act (FLSA). The program’s primary objectives are to resolve such claims expeditiously and without litigation, to improve employers’ compliance with overtime and minimum wage obligations, and to ensure that more employees quickly receive the back wages they are owed.
 
WHD hosted a public webinar on April 10, providing an overview of the program. The webinar covered how PAID works, determining who is eligible for the program, and how to participate. A demonstration of the PAID website and a question and answer period followed the presentation.
 
Click here to view a recording of the PAID webinar, or visit www.dol.gov/whd/paid/ to learn more.

2018 HCAOA Annual Leadership Conference

 
Secure Your Exhibit Booth and Sponsorship Packages!
Made up of over 2,700 business owners from communities across the country, HCAOA members represent millions of dollars in purchasing power each year. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top home care industry leaders.
 
The conference allows you to simultaneously introduce your company's latest products and services, and gain valuable feedback from potential customers. This ability to reach an ever-expanding audience can cultivate new leads, increase sales metrics and help your company build new relationships.
 
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus.
 
We look forward to seeing you in Washington, DC this fall!

National Small Business Week: April 29-May 5, 2018

National Small Business Week recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

In celebration, the U.S. Small Business Administration and SCORE Association are hosting a free, 3-Day National Small Business Week Virtual Conference. The conference will take place May 1 – May 3, from 12:30 pm ET to 6:30 pm ET each day. Registration is free to the public. A schedule of live events will be sent to registrants via email.

Participate in this free, online conference to listen to practiced advice on current business strategies, meet other business owners, and chat with industry experts! The Virtual Conference offers all the best parts of an in-person conference, but without the hassle of traveling. You also have the chance to win a prize for participating, including but not limited to a $200 gift card, Amazon Echo, t-shirts, and more.

Click here to register!

Eye-Opening 60 Minutes Segment Details the Progression of Alzheimer’s

Mike, Carol and Dr. LaPook in 2017 (CBS NEWS)

On April 22, the CBS program 60 Minutes aired a segment about Alzheimer’s, specifically revealing how the disease has impacted a couple over the course of 10 years. In 2008, Dr. Jon LaPook began corresponding with Carol Daly – a then 65-year-old woman who had been diagnosed with Alzheimer’s – and her caregiver husband, Mike. Almost every year for the past 10 years Dr. LaPook interviewed the couple as Carol’s condition worsened. “Even though this is intensely personal, they wanted all of us to see the devastating impact of Alzheimer's, on each of them, over a decade,” said Dr. LaPook.

"For Better or for Worse" not only provides insight into the strain this disease can impose upon a family, but it also highlights the essential role of caregivers. As seen in his interviews, acting as both husband and caregiver takes its toll on Mike. Over time, he is faced with difficult decisions regarding Carol’s welfare – caregiving decisions that he wishes they had made together when “Carol was still Carol.” In sharing their journey, Mike hopes that a look into their lives will help others to be better prepared.

Click here to view the segment and learn more about this incredible story.

HCAOA Webinars


Please see the following scheduled HCAOA webinars – registration links are included below!
Growth Strategies for Blowing Out Your Number in 2018
  • Speaker: Melanie Stover, Home Care Sales
  • Date and Time: May 8 at 3:00pm EST
  • Description: In today’s market, disruption is requiring salespeople to shift from “managing” accounts to leading accounts. If your sales team isn’t making this shift, you are likely falling behind. Sales Executives must sell differently and smarter in order to create demand and drive growth in both existing and new referral sources. They must learn what referral source’s value more in the new marketplace that is developing. Learn ways to teach your sales reps how to: 
    • Challenge your referral sources’ thinking 
    • Proactively bring new and innovative ideas to your referral sources 
    • Provide your referral sources with thought leadership 
    • Create demand and drive growth by uncovering possibilities unknown to your referral sources

      Click here to register for this webinar.
The Impact of Client Driven Growth – Best Practices from the 2018 Benchmarking Study and Beyond

      
  • Speaker: Aaron Marcum, Home Care Pulse 
  • Date and Time: May 22 at 3:00pm EST
  • Description: Are your clients your #1 referral source? In this engaging session, Aaron Marcum, Founder and CEO of Home Care Pulse, will discuss strategies on how you create the ultimate Client Experience, which will boost referrals and the overall lifetime value of each client. Home Care Pulse has conducted research on this topic for nearly 10-years and they have found that The Client Experience has a direct impact on the long-term growth among home care providers. Aaron will share best practices from Best of Home Care award winners, data from the new 2018 Home Care Benchmarking Study, and draw upon his own experience as a former successful home care owner. Attendees will come away with actionable ideas that will help them develop a client driven growth strategy and create a competitive edge in their marketplace. 

    Click here to register for this webinar.
Successful Sales Management
  • Speaker: Melanie Stover, Home Care Sales
  • Date and Time: May 29 at 3:00pm EST
  • Description: Join this webinar to learn:
    • The best sales tactics 
    • Proper techniques for on boarding new employees 
    • Developing coaching plans to improve individual and team performance 
    • Properly managing, supervising and motivating your people 
    • Generate a playbook for your company success 

      In addition, all participants will receive an opportunity to benchmark sales team competencies. 

      Click here to register for this webinar.
Conquering the Crisis: Proven Solutions for Caregiver Recruiting and Retention

     
  • Speaker: Stephen Tweed, Leading Home Care 
  • Date and Time: June 12 at 3:00pm EST
  • Description: In this interactive presentation, Stephen Tweed will describe the magnitude of this crisis. He’ll explore how it is negatively affecting you, your team members, and your agency. He will explain the latest research that is being conducted by Leading Home Care to define the problem, develop a solution, and present a system to conquer the crisis. Stephen will lead you through The Seven Step Caregiver Solution System, and describe in detail how to make this work. He’ll give you specific examples of how leading companies are renewing, revitalizing, and rejuvenating their talent attraction processes. As a result of this program, participants will be able to:
    • Describe the magnitude of the crisis and its causes 
    • Explore the most effective long-term solution 
    • Create a Culture of Attraction and Accomplishment 
    • Apply The Seven-step Caregiver Solution System

      HCAOA members can order a copy of Tweed’s book by the same title at www.conqueringthecrisis.com. Leading Home Care will offer HCAOA members who attend the webinar a 20% discount on either the hard cover or soft cover editions of the book.  Please use the following coupon code, “HCAOA2018” to take advantage of this discount. 

      Click here to register for this webinar.
The Top Ten Tech To-Dos of the Highly Successful Home Care Agency

     
  • Speaker: 
    • Marissa Snook, Managing Director, corecubed
    • Amy Selle, Managing Director, corecubed 
    • Stacie Gillespie, SEO Manager, corecubed
  • Date and Time: September 5 at 3:00pm EST 
  • Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency?

    Attend this webinar to learn:
    • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
    • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
    • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.

      Click here to register for this webinar.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
 
Click here to order your copy today!
Chapter News

HCAOA Washington

 
Blooming with the Bloomers Conference – Next Week!
Join HCAOA Washington for the 11th Annual Chapter Conference!
 
Date: May 1 and 2
Time: 8:30 am - 4:30 pm Pacific
Location: Embassy Suites SeaTac
 
If you have any questions about the conference, please contact the 2018 Conference Chair, Jeff Wiberg at jeff.wiberg@fhccares.com.
 
Click here for the Blooming with the Boomers – WAHCA Statewide Conference Attendee Registration!
 
Sponsor and exhibitor registration for the 2018 WAHCA Annual Conference is also available! See a detailed list of packages in the 2018 Exhibitor, Sponsorship & Ad Guide.
 
If you would like to register for more than one package please contact Nataly Schwartz at nataly@hcaoa.org or 202-508-3872.
 
Click here for the Blooming with the Boomers – Sponsor & Exhibitor Registration!

HCAOA California

 
Chapter Submits Comment Letter to California Department of Social Services
 
HCAOA California has been working diligently to compose comments on ORD #1017-21, Notice of Proposed Changes in Regulations of the California Department of Social Services (CDSS), Item #1: Home Care Services Consumer Protection Act. HCAOA carefully went through the document to understand exactly what changes the Home Care Services Bureau (HCSB) was proposing and how those changes would impact our members. HCAOA made some important comments such as requesting that HCSB clarify a number of provisions related to criminal record exemption, urging the HCSB to take the necessary steps to reduce costs related to licensing and registration expenses, and to work with the Department of Labor & Workforce Development to ensure home care aides are properly classified as W-2 employees. Click here to view a copy of the letter.

Home Care Aide Registry Bill Approved by Assembly Human Services Committee
 
On April 24, the California Assembly Human Services Committee approved AB 2455 despite opposition by HCAOA and others. HCAOA staff is working with our California lobbying team on a full summary of the committee proceedings and further outlook on this legislation that will be sent out to HCAOA California members in a subsequent standalone message.

HCAOA Illinois

 
Call to Action: Voice Your Opposition to the Fair Scheduling Act

If you provide services in the 22nd District, HCAOA Illinois needs your help to stop The Fair Scheduling Act. This legislation will require employers to provide work schedules to employees at least 72 hours before the start of the first shift of the work schedule.

The Fair Scheduling Act will also:
  • Require employers to pay when an employee's work shift is canceled or reduced within 72 of the beginning of the shift. 
  • Prohibit retaliation by employers when employees seek to enforce rights under the Act. 
  • Authorize private actions for damages. 
  • Allow for administration and enforcement by the Department of Labor. 
  • Enforce monetary penalties. 
  • Amend the State Finance Act to create the Fair Scheduling Act Enforcement Fund, a special fund in the State treasury. 
The amendment was filed yesterday by Senator Cristina Castro (D). Senator Castro represents the 22nd District with a district office in Elgin. That number is 847-214-8864. 

Call Senator Castro today to voice your opposition to this Act!

HCAOA Arizona

 
Chapter Chair Presents at AARP Advocacy Steering Committee Meeting
 
Krystal Wilkinson, HCAOA Arizona Chapter Chair, spoke last week at the local AARP Advocacy Steering Committee meeting. Wilkinson gave a 15 minute presentation about safe home care, highlighting the differences in home care agencies and chapter concerns about SB 1500. The Committee was responsive and the chapter is looking to build a future relationship with AARP to help create higher standards for caregivers in Arizona.

HCAOA Alabama

 
State Licensure in Progress

The HCAOA Alabama chapter is working to put together a licensure bill for providers of home care in the state. Last week the chapter met via telephone to discuss and vote on the provisions in the proposed licensure. If you are a full voting member in Alabama ​and have not been receiving any notices please contact Nataly Schwartz at nataly@hcaoa.org.

HCAOA Georgia

 
Save the Date!
 
Please save the date for the next HCAOA Georgia Chapter Meeting. 

When: Thursday, June 14 at 10am
Where: The Georgian Terrace Hotel | 659 Peachtree Street NE, Atlanta, GA 

More information to follow soon!
Congressional Update

March Employment Statistics Released by Labor Department


During the month of March, unemployment rates were lower in 4 states, higher in 1 state, and stable in 45 states and the District of Columbia, the U.S. Bureau of Labor Statistics reported on April 20.

Seventeen states had jobless rate decreases from a year earlier and 33 states and the District had little or no change. The national unemployment rate was unchanged from February at 4.1 percent but was 0.4 percentage point lower than in March 2017.

Nonfarm payroll employment increased in 2 states in March 2018 and was essentially unchanged in 48 states and the District of Columbia. Over the year, 24 states added nonfarm payroll jobs and 26 states and the District were essentially unchanged.

Hawaii had the lowest unemployment rate in March, 2.1 percent. The rates in Kentucky (4.0 percent) and Maine (2.7 percent) set new series lows (all state series begin in 1976). Alaska had the highest jobless rate, 7.3 percent. In total, 17 states had unemployment rates lower than the U.S. figure of 4.1 percent, 9 states and the District of Columbia had higher rates, and 24 states had rates that were not appreciably different from that of the nation.

In March, 4 states had unemployment rate decreases: Maine and New Mexico (-0.2 percentage point each), as well as Ohio and Wyoming (-0.1 point each). The only over-the-month rate increase was in Maryland (+0.1 percentage point). The remaining 45 states and the District of Columbia had jobless rates that were not notably different from those of a month earlier, though some had changes that were at least as large numerically as the significant changes.

Senate Makes Move to Speed Consideration of Trump Administration Nominees


Republican senators will take a small step toward speeding up the pace of confirming President Donald Trump’s nominees. The proposal by Sen. James Lankford (R-OK) is not exactly new. Lankford’s plan would revive and make permanent restrictions on floor debate time after a filibuster has been broken that were established on a bipartisan basis in 2013 for the 113th Congress.
 
Lankford defended his proposal on the Senate floor, which would reduce from thirty hours to eight the time for debate after cloture has been invoked for the bulk of nominations. There would be exceptions for Cabinet nominees and some other senior positions. It would also reduce debate time for federal district judges to two hours.
 
Several key Labor Department nominations remain held up in the Senate, including the Administrator for the Wage and Hour Division.

Congress Begins to Move Legislation to Address Opioid Epidemic


On April 24, the United States Senate Committee on Health, Education, Labor and Pensions (HELP Committee) held a markup for the Opioid Crisis Response Act of 2018 (S.2680). This legislation has gone through seven bipartisan hearings and consists of more than forty different proposals. S.2680 is designed to combat the nationwide opioid epidemic. Detailing the “urgent opioid crisis,” this legislation will increase collection, analysis, and sharing of data to track controlled substances and the effects of drugs.

The House Energy and Commerce Committee began a markup of their version today. Final legislation is expected sometime this summer.
Congressional Corner

Rep. Joe Wilson (R-SC)

South Carolina’s Joe Wilson has sought to build a solid legislative resume since he gained notoriety for calling Barack Obama a liar during the former President’s 2009 health care address to Congress. In 2017, Wilson was named vice chairman of the House Education and the Workforce Committee. He would be next in line to be chairman of the House Education and Workforce Committee in the next Congress, which has jurisdiction over labor policy.
On the education panel, he favors repeal of regulations that he says harm small businesses. He also backs legislation allowing state and local school boards to set their own accountability standards rather than rely on a national standard.
 
He is a member of the conservative Republican Study Committee, and has received high marks from advocacy groups that share a similar philosophy. He has a 92.4 percent lifetime rating through 2015 from the American Conservative Union, which placed him in the top third of Republicans in the 114th Congress.
 
Addison Graves Wilson, who goes by “Joe,” was born in Charleston, South Carolina. His father, Hugh DeVeaux Wilson, an Exxon sales manager, served in the Army’s 14th Air Force that operated primarily in China during World War II and was headed by the former commander of the American Volunteer Group known as the “Flying Tigers.”
 
Wilson earning a bachelor’s degree at Washington and Lee and then a law degree at the University of South Carolina in Columbia in 1972. He joined the U.S. Army Reserve, serving from 1972 to 1975.
 
Wilson graduated from the Command General Staff College and was a member of the South Carolina Army National Guard, retiring in 2003 with the rank of colonel after serving as a staff judge advocate assigned to the 218th Mechanized Infantry Brigade.
 
A real estate attorney, Wilson was a founding partner of the West Columbia law firm Kirkland, Wilson, Moore, Taylor & Thomas, where he practiced for more than 25 years. He worked on the staffs of two Republican members of Congress from South Carolina, Thurmond and Representative Floyd Spence.

Home Care Association of America
444 N. Capitol Street NW, Suite 397, Washington, DC 20001
Phone: 800-22-HCAOA Email: info@hcaoa.org  Website: www.hcaoa.org

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