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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corne

Member News

June 15 is World Elder Abuse Awareness Day

The International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations (UN) launched the first World Elder Abuse Awareness Day (WEAAD) on June 15, 2006 in an effort to unite communities around the world in raising awareness about elder abuse. WEAAD serves as a call-to-action for our communities to raise awareness about abuse, neglect, and exploitation of elders, and reaffirm our country’s commitment to the principle of justice for all.
Elder abuse is widespread. Every year an estimated 1 in 10 older Americans are victims of elder abuse, neglect, or exploitation. And that’s only part of the picture – experts believe that elder abuse is significantly under-reported, in part because so many of our communities lack the social supports that would make it easier for those who experience abuse to report it. Research suggests that as few as 1 in 14 cases of elder abuse come to the attention of authorities.
In addition to being a clear violation of the American commitment to justice for all, elder abuse is an issue with many consequences for our society. Its effects on our communities range from public health to economic concerns.
Ways to Prevent Elder Abuse
There are many ways to strengthen our social supports through policies, services, and programs that keep older adults integrated in our communities as they age, such as:
  • Designing and equipping community centers to work as intergenerational spaces that allow seniors to build relationships and participate in the work, play, and life of our neighborhoods.
  • Thinking about the role of transportation in reducing social isolation and adjusting systems so that seniors can continue to move throughout our communities as they age.
  • Developing programs to educate families and professionals who work with older adults to understand the importance of preventing isolation, how to spot the warning signs of abuse, and what to do to address abuse or neglect.
By strengthening the social support structure, we can reduce social isolation, protecting communities and families against elder abuse.

Signs of Elder Abuse
It is important for caregivers to remain alert. As mentioned, seniors experiencing abuse are often suffering in silence. If you notice changes in personality, behavior, or physical condition, you should begin to ask questions. While one sign does not necessarily indicate abuse, some indicators that there could be a problem are:
  • Change bruises, pressure marks, broken bones, abrasions, and burns may be an indication of physical abuse, neglect, or mistreatment.
  • Bruises around the breasts or genital area can occur from sexual abuse.
  • Sudden change in alertness and unusual depression may be indicators of emotional abuse.
  • Sudden changes in financial situations may be the result of exploitation.
  • Bedsores, unattended medical needs, poor hygiene, and unusual weight loss are indicators of possible neglect.
  • Behavior such as belittling, threats, and other uses of power and control by spouses or those who should be in a position of trust are indicators of verbal or emotional abuse.
For more information and additional educational resources, please click here to visit the National Center on Elder Abuse website.

2018 HCAOA Annual Leadership Conference

A must-attend meeting for the home care industry, the HCAOA Annual Leadership Conference will be held in Washington, DC – home of the HCAOA National Headquarters. HCAOA moved its headquarters to Washington, DC in 2015, renewing its commitment to advocacy on behalf of the home care industry. This year’s theme, The Voice of Home Care for American Families: Advocating for Our Seniors, will focus on the importance of being an advocate on behalf of the senior community, as well as their families. Attendees will receive education and instruction on how to improve their advocacy skills at both the state and federal levels and put those tactics into use during the Annual Leadership Conference Congressional Lobby Day.
Please see a tentative conference schedule and registration rates below:
Saturday, September 22: Travel Day
Sunday, September 23: Keynote Address, Breakout Sessions, Opening Night Reception
Monday, September 24: General Sessions, Breakout Sessions, Annual Business Meeting
Tuesday, September 25: Congressional Lobby Day on Capitol Hill
Until August 10th: Member: $1,100 | Non-Member: $1,500
After August 10th: Member: $1,250 | Non-Member: $1,650
Please stay tuned for more information on registration, detailed schedule and speakers in the coming weeks!
Conference Booth Selections Starting Soon, Claim Your Spot in the Exhibit Hall!

Vendor company registrations are time and date stamped, therefore those who register first will have the first booth selection on a first come first served basis. Please note the 2018 Exhibit Hall floor plan will be finalized in the coming weeks and HCAOA will reach out to each vendor to schedule their booth selection. 
Exhibitors receive the following benefits:
  • 8 x 10 Booth 
  • A standard identification sign indicating company name
  • One (1) skirted table (6') in carpeted area with two (2) chairs
  • Exhibitor listing in every registration bag
  • Two (2) complimentary exhibitor registrations
  • Ability to purchase additional registrations at a discounted rate 
  • Listing on the HCAOA website, including link
  • Complimentary use of one pre-show and post-show attendee list
  • Recognition on HCAOA Annual Leadership Conference signage
  • HCAOA Premium Associate Members receive a $200 discount on exhibit registration 
To learn more about exhibit and sponsorship opportunities, please see the 2018 Annual Leadership Conference Sponsorship Prospectus. Opportunities are going quickly, reserve your spot at the Annual Leadership Conference today!
Thank You to our current 2018 Annual Leadership Conference exhibitors and sponsors!

HCAOA Webinars

Please see the following scheduled HCAOA webinars – registration links are included below!  

Online Caregiver Training 2.0

Hosts: CareAcademy and HCAOA

Date and Time: Tomorrow, June 14 at 12:00pm EST

Description: CareAcademy, one of our preferred caregiver training vendors, is an online education platform that teaches caregivers to provide safe, confident care to older adults. Attend this webinar to learn how CareAcademy can help your business with Recruiting, Onboarding and Retention of your caregivers. They have worked with many home care providers just like you and have proven results:
  • 74% Reduction in Caregiver Turnover. Within one year, CareAcademy reduced a home care provider's turnover from 38% to 10%
  • 60% Reduction in Time Onboarding New Hires. Save time and money when caregivers complete CareAcademy training
  • 92% Caregiver Class Completion Rate. Automated reminders and accessible content ensure caregivers finish on time
  • 86% of Caregivers Strongly Agree that Text, phone, and email reminders help caregivers meet training deadlines
Click here to register for this free webinar.

The Top Ten Tech To-Dos of the Highly Successful Home Care Agency


  • Marissa Snook, Managing Director, corecubed
  • Amy Selle, Managing Director, corecubed 
  • Stacie Gillespie, SEO Manager, corecubed
Date and Time: September 5 at 3:00pm EST 
Description: Totally married to change, our healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. What are the most important things to do that make the most impact for a successful home care agency? Attend this webinar to learn:
  • To emphasize the expanding role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • To define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success 
  • To present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources.
Click here to register for this webinar.

Past HCAOA webinars are available in the online store.

2018 Home Care Benchmarking Study

Get the latest insights, trends, and analyses of the private duty home care industry. For the 9th year, Home Care Pulse has partnered with the HCAOA to produce the most comprehensive national study for the industry. The study includes reports on finance, sales & marketing, operations, recruiting & retention, and client experience aspects of home care businesses. It also includes articles from industry experts providing, their insight on successfully navigating through the challenges home care owners are facing and on positive trends impacting home care.
Click here to order your copy today!
Chapter News

HCAOA Illinois

Tomorrow! Don’t Miss This Special Networking Event
You can also click here to register for this networking event!

June Chapter Meeting
HCAOA Illinois will be hosting its regular meeting Tuesday, June 19. We will be having a special presentation on “Marijuana in the Work Place.” Come meet with fellow members and receive a legislative update, in addition to updates on chapter news and activities. 
Date: Tuesday, June 19
Time: 9:30 am - 11:00 am Central
Location: Wilder Mansion, 211 S. Prospect Avenue, Elmhurst, IL 60126
Cost: Free for chapter members
If you have any questions please contact Manager of Chapter Services, Nataly Schwartz at or 202-508-3872.

Click here to register.

HCAOA Georgia

You Won't Want to Miss Tomorrow's Meeting!

Please join us for Tomorrow's HCAOA Georgia Membership Meeting. Learn what the Georgia Department of Community Health (DCH) is proposing that will impact private care. You won't want to miss this critical regulatory information!

Chapter lobbyist, Rusty Paul will be on hand to discuss this year's session, report on important legislation and answer questions about what can be expected in the upcoming legislative session. 
Rep. Jesse Petrea will also be available to report on committee issues, the state of Medicaid and more.
When: Tomorrow, June 14 at 10am
Where: The Georgian Terrace Hotel | 659 Peachtree Street NE, Atlanta, GA 
Cost: $50 for members, $150 for nonmembers
  • 10:00am - 10:15am: Welcome
  • 10:15am - 11:00am: Special Guest Speaker, Risa Baker
  • 11:00am - 11:30am: Legislative Update
  • 11:30am - 12:00pm: Discuss Legislative Agenda for Next Session
Click here to register!

HCAOA California

AB 2455 Approved by State Assembly, Moves on to State Senate
We Need Your Help – Please Contact the Senators Below!

On May 31, the California State Assembly approved AB 2455 (Kalra) by a vote of 47-29. AB 2455, if signed into law, would require the Department of Social Services to disclose to SEIU the names and personal telephone numbers of home care aides for purposes of labor organizing. AB 2455 is substantially similar to AB 1513 (Kalra), which Governor Brown vetoed last year. 6 Democrats either voted no or did not vote for the bill, including the Chair of the Assembly Human Services Committee, Blanca Rubio.
HCAOA leads a broad coalition of advocacy organizations in strong opposition to AB 2455. The bill now goes to the Senate, where we will make every effort to defeat it. HCAOA will reach out to our members over the next week to coordinate an opposition campaign that will target key members of the State Senate. AB 2455 will be heard in the Senate Human Services Committee, whose Chair is Senator Scott Wiener (Dem, San Francisco), at the end of June, before the Legislature goes into summer recess in July.
Listed below are the Democrat members of this committee that we need to reach out to immediately. Please contact these legislators and urge them to vote "no" on AB 2455.
Senator Steve Glazer (Concord)
Capitol Office
State Capitol, Room 4072
Sacramento, CA 95814
Phone: (916) 651-4007
Fax: (916) 651-4907
Orinda Office
51 Moraga Way, Suite 2
Orinda, CA 94563
Phone: (925) 258-1176
Fax: (925) 258-9982

Senator Mike McGuire (Healdsburg)
State Capitol
1303 10th Street, Room 5061
Sacramento, CA 95814
Phone: 916-651-4002
Fax: 916-651-4902
Santa Rosa Office:
50 D St., Suite #120A
Santa Rosa, CA 95404
Phone: 707-576-2771
Fax: 707-576-2773
San Rafael Office:
3501 Civic Center Drive Suite 425
San Rafael, CA 94903
Phone: 415-479-6612
Fax: 415-479-1146

Senator Anthony J. Portantino (Pasadena)
Capitol Office
State Capitol, Room 3086
Sacramento, CA 95814
Phone: (916) 651-4025
Fax: (916) 651-4925
Glendale District Office
116 E. Broadway, Suite 204
Glendale, CA 91205
Phone: (818) 409-0400
Fax: (818) 409-1256

HCAOA Connecticut

Governor Appoints Commissioners of Revenue Services and Labor

On June 1, Gov. Dannel P. Malloy announced that he will appoint Scott Jackson, who is currently the Commissioner of the Connecticut Department of Labor, to serve as Commissioner of the Department of Revenue Services, and appoint DOL Deputy Commissioner, Kurt Westby, to serve as its Commissioner.
“Both Scott and Kurt have provided exceptional service with the Department of Labor and I am certain that their transition into their new roles will be a seamless move,” the Governor said. “I thank both of them for taking on these important responsibilities.”
Commissioner Jackson will succeed Kevin Sullivan, who departed from his position last month to pursue other professional opportunities.
They will begin serving in their new roles later this month.

HCAOA Florida

Save the Date!
Join us for the next HCAOA Florida meeting!

Date: Thursday, August 16
Location: Hilton Garden Inn Orlando | 11400 Marbella Palm Court, Orlando FL

Preliminary Agenda
(10AM-4PM, Session Times To Be Determined)
  • Worker's Comp: Understanding the financial impact on employers, claims management and accident investigations
  • Electronic Visit Verification: Explanation of new state requirements and software programs approved by AHCA
  • Financial Caregiving and Elder Financial Abuse: Learn about options that would protect your company and clients from financial fraud
  • Lunch
  • AHCA Speaker
  • Using The Web for Client and Caregiver Recruitment
  • Business Meeting
Please stay tuned for more information.
Congressional Update

Center for Medicaid and CHIP Services (CMCS) Issues Guidance to Assist States with EVV Implementation

The Center for Medicaid and CHIP Services (CMCS) within the Centers for Medicare and Medicaid Services (CMS) issued the following informational bulletin in accordance with the 21st Century Cures Act (the Cures Act) to assist states in implementing electronic visit verification (EVV) systems for Medicaid personal care services (PCS) and home health care services (HHCS). The Cures Act requires the Secretary of Health and Human Services (HHS) to collect and disseminate best practices to State Medicaid Directors with respect to (1) training individuals who furnish PCS, HHCS, or both, on the use and operation of EVV systems and on the prevention of fraud with respect to the provision of PCS or HHCS; and (2) the provision of notice and educational materials to family caregivers and beneficiaries with respect to the use of EVV systems and other means to prevent such fraud. This bulletin shares strategies related to EVV training and education for providers and other stakeholders, along with other factors that states should consider when implementing EVV.

CMCS issued an accompanying Frequently Asked Questions document for further guidance.
Please see the map reflecting the status of EVV implementation in each state.
Congressional Corner

Rep. Kevin Brady

Kevin Patrick Brady (R-TX 8th District) is Chairman of the House Ways and Means Committee – considered by many to be the most powerful committee in Congress with jurisdiction over taxes, health care, Social Security, Medicare, international trade and welfare.

Brady previously served as chairman of the influential Health Subcommittee for the House Ways and Means Committee. As chairman, he focused on ensuring a strong, free market in the nation's health care industry and look for ways to increase the quality of health care, while keeping costs low.
And as the former Chairman and Vice Chairman of the Joint Economic Committee, Brady is a GOP leader. 

Until 2013, he was the leader of the Trade Subcommittee and led the successful effort to pass new sales agreements with Panama, South Korea and Colombia – and he served as the White House point man on the successful passage of the Central American Free Trade Agreement. On the Social Security Subcommittee, he fought to preserve this important program for future generations once and for all.

Prior to his election to Congress, Brady worked as a chamber of commerce executive for 18 years and served six years in the Texas House of Representatives where he was named one of the Ten Best Legislators for Families & Children. In 1994 he was named one of Five Outstanding Young Texans.

In order to stay close to the people he represents, he never moved to Washington. He lives in Montgomery County with his wife Cathy and his two sons Will (18) and Sean (15) – and has logged nearly two million miles commuting to Congress each week.

Brady is an original Hometown Hero of The Woodlands, a Paul Harris Fellow in Rotary and a Distinguished Alumni of the University of South Dakota. He and his family attend Saints Simons and Jude Catholic Church.


Home Care Association of America
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