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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corner

Member News

HCAOA Signs Clear2Connect Coalition Letter to Support Accessible Captioned Telephone Service

HCAOA is among the cosigners on a letter to Congress drafted by the Clear2Connect Coalition concerning an FCC Order and Notice of Proposed Rulemaking on Internet Protocol Captioned Telephone Service (IP CTS). In the letter, addressed to the ranking Republican and Democratic members of the Senate Committee on Commerce, Science and Transportation and House Committee on Energy and Commerce, The Coalition raises concerns that the FCC rule would too broadly restrict eligibility and quality of IP CTS services to Americans that most need the service.
Destabilizing this program—or rationing service—would hurt the growing number of Americans with hearing loss, including many of the clients served by HCAOA members, who rely on it to connect and communicate. The FCC is worried about the growing size and popularity of the program. The total number of IP CTS minutes has grown substantially over the past few years. While the service is free to Americans with hearing loss, it is funded via a small charge on consumer phone bills. Some FCC officials are concerned that consumers who don’t need the service are using it instead of less expensive alternatives, such as amplified phones. For more information, please visit the Coalition’s website

Secure Your Spot at the 2019 Annual Leadership Conference!

Made up of nearly 3,000 business owners representing communities across the country, HCAOA members represent millions of dollars in purchasing power. If you are a company that serves the home care market, you don't want to miss the opportunity to interact directly with company decision makers at an event that is guaranteed to attract top leaders from across the industry. 

The 2019 HCAOA Annual Leadership Conference will take place at the JW Marriott Tucson Starr Pass Resort in Tucson, AZ on September 22-23. During the conference, attendees will have the opportunity to learn about the latest home care innovations, business strategies, as well as best practices and methods. This year's conference theme is Be An Oasis In Your Community

The conference allows you to simultaneously introduce your company's latest products and services, and gain valuable feedback from potential customers. This ability to reach an ever-expanding audience can cultivate new leads, increase sales metrics and help your company build new relationships.
Who Attends the Conference?
Our conference is unlike any other national home care industry meeting because participants are company leaders who are intent on expanding services within their individual markets across the country. With a variety of event opportunities throughout the conference-trade show breaks, meal functions and an opening night reception-there is no shortage of platforms to interact with key decision makers and drive your brand's message to conference participants.
Vendor company registrations are time and date stamped, therefore those who register first will have the first booth selection or sponsorship selection on a first come first serve basis. Please note the 2019 Exhibit Hall floor plan will be finalized in the coming months and the HCAOA will reach out to each vendor to schedule their booth selection. 

Don't forget to look for these new opportunities in the 2019 Sponsorship Prospectus:
  • Vendor Spotlight Sponsorship 
  • Networking Reception Sponsorship 
  • Hyrdroflask Sponsorship 
Or secure one of these best-selling sponsorships:
  • Bronze Sponsorship
  • Caregiver of the Year Sponsorship
  • Registration Bag Insert Sponsorship
To learn more about exhibit and sponsorship opportunities, please see the 2019 Annual Leadership Conference Sponsorship Prospectus.
Thank You to our current 2019 Annual Leadership Conference exhibitors and sponsors.
We look forward to seeing you in Tucson, AZ this fall!
Exhibit Registration
Sponsorship Registration

Pre-Order the 2019 Home Care Benchmarking Study!

Did you know that caregivers recruited through word of mouth referrals have turnover rates up to 24% lower than top online sources for caregiver recruitment, according the 2018 Home Care Benchmarking Study? The 2019 Home Care Benchmarking Study will have powerful insights like this as well as information around hundreds of topics concerning the home care industry. Pre-order this month and qualify for a major discount on the Study ( The Study will be available for download/shipping in early May.
Chapter News

HCAOA Michigan

HCAOA Michigan, the Michigan Chapter of the Home Care Association of America, met last Thursday, April 25th at the Michigan Chamber of Commerce in Lansing. Members heard a legislative update from Rusty Merchant of McAlvey Merchant and Associates, the Chapter's new lobbyist. Sean F. Crotty led a discussion titled "Paid Sick Time and Minimum Wage Law changes and lawsuits, what does it all mean?"

Other items discussed included home care licensure, staffing issues, alternative wage models, and waiver and VA reimbursement rates.

Huge thanks go to McAlvey Merchant and Associates, who provided lunch and sponsored the event. The next meeting of HCAOA Michigan is targeted for early October.

HCAOA Wisconsin

Join Us May 15 for HCAOA Lobby Day in Madison
Prior to meeting with Legislators, please join us at Kavanaugh's Esquire Club in Madison to discuss our legislative talking points. Lunch is available at your expense.
Date/Time: Wednesday, May 15 | 11:00am
Location: Kavanaugh's Esquire Club | 1025 N Sherman Ave. | Madison, WI | 608-249-0193
After lunch, we will all go to the Wisconsin State Capitol for meetings with legislators. Please register as soon as possible so that we can make appointments with your legislators.

Please click HERE to register. If you have any questions, please contact Nataly Schwartz at
Contact us today for a free tutorial
and account set up.

Michelle Lane direct line: 816-463-9281
Khali Benney direct line: 816-282-6607

HCAOA Connecticut

LEGISLATIVE ALERT: Contact your Legislators in Hartford to Protect Your Home Care Business

Three bills before the Connecticut General Assembly would impose broad and severe restrictions on the ability of home care providers to expand their offerings and grow their businesses. They are: 
  • Senate Bill 1051, which would require home care agencies to collect personal, identifying information about employees and submit it to the Department of Consumer Protection.
  • House Bill 7164, sec. 12, would prohibit all homemaker-companion agencies, even those not participating in the Connecticut Medical Assistance Program, from using standard, lawful non-compete (or non-solicitation) agreements in the ordinary course of their business.
  • House Bill 6931 requires employers to provide certain home care workers employed for at least 90 days with either advance written termination notice or severance pay.
Please join us in contacting your state legislators, and urge them to allow home care providers to manage their own businesses and grow at an appropriate rate. When you send your message, feel free to add a personal story to the letter provided.

HCAOA Illinois

HCAOA Illinois invites you to attend the HCAOA Illinois State Conference: Positivity, Proactivity, Productivity. Attendees will be immersed in the latest home care innovations, business strategies, practices and methods. Leading vendors will be exhibiting their latest offerings supporting home care providers across the state and country. Take this great opportunity to learn the newest competitive strategies, find out what's cutting-edge, and network with local key innovators all in one location.

Topics include: Updates from IDPH, Medical Cannabis, Caregiver Retention and Recruitment, and a special keynote presentation by Jim White, Chief Experience Officer of Jim White Advantage Guest Experience, which will outline the seven key characteristics of great patient experiences. See details below:

Opening Reception: Monday, May 13 2019, 6:30pm - 8:00pm 
Conference Date and Time: Tuesday, May 14 2019, 8:30am - 4:30pm 
Location: Double Tree by Hilton Lisle/Naperville Hotel in Lisle, IL on May 13 - 14.
Cost: (Registration includes the Opening Reception, however, if you cannot attend the full conference, registration can be purchased in our store for just the Opening Reception)


 April 20 - May 12 








Please click HERE to register. If you have any questions, please contact Nataly Schwartz at

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HCAOA California

Please save the date, Friday, May 17 for a special educational webinar, Unionization Issues: What You Need to Know about AB 2455 and Beyond hosted by HCAOA California.  Further details on the webinar and how to register will be coming shortly.

HCAOA Washington

Registration is still open for the 12th Annual Blooming with the Boomers: “Build a Strong Camp to Weather Any Storm”

May 7th & May 8th at Lynnwood Convention Center

Hotel Information:
Embassy Suites by Hilton
Seattle North Lynnwood
20610 44th Ave W
Lynnwood, WA 98036
Conference Location:
Lynnwood Convention Center
3711 196th Street SW
Lynnwood, WA 98036
Click here to register.
Congressional Update

House Appropriations Committee Increases Funding for Labor Department

The House Appropriations Committee proposed a massive bill April 29 that would increase funds for the Labor Department—soundly rejecting the Trump administration’s attempt to slash the agency’s funding by 10 percent for fiscal year 2020. The proposed $13.3 billion in appropriations for the DOL is a $1.2 billion boost above the 2019 enacted level and $2.4 billion above President Donald Trump’s budget request.
The committee’s proposal seeks to make vast investments—worth more than $1 billion—in the DOL’s job training programs and worker protection agencies, including the Wage and Hour Division, the Office of Federal Contract Compliance Programs, and the Occupational Safety and Health Administration.
Labor Secretary Alexander Acosta and President Trump have repeatedly indicated a desire to broaden job training and apprenticeship programs in the U.S. The DOL is currently developing the Industry Recognized Apprenticeship Programs, an alternative to the agency’s 80-year-old Registered Apprenticeship program, which was first initiated by President Trump’s June 2017 Presidential Executive Order Expanding Apprenticeships in America.
The House Appropriations Committee is looking to invest in job training programs in a different way. The Labor-HHS bill ponies up $250 million for Registered Apprenticeships, an increase of $90 million above fiscal 2019 level and the president’s budget request.
At a recent Appropriations committee hearing, Subcommittee Chairwoman Rep. Rosa DeLauro (D-Conn.) and ranking member Rep. Tom Cole (R-Okla.) agreed the roughly $3 million funding increase for the DOL’s Wage and Hour Division being sought by the administration for 2020 wasn’t enough. The committee’s proposal for the WHD includes a $66 million bump from the White House’s proposal and $69 million above the current 2019 level.
Congressional Corner

Rep. Tom Cole (R-OK)

A learned political observer, Rep. Tom Cole earned a Ph.D. in history and was a congressional aide, political consultant and Republican Party executive as well as Oklahoma’s secretary of state before coming to Congress.
An ally to the last two Republican speakers, John Boehner and Paul Ryan, he’s often been called on as an unofficial spokesman for the House Republican leadership by defending its legislative strategy against attacks from the Tea Party and Freedom Caucus factions of the party.
Cole has a reputation among Republicans as a team player, but also as someone willing to speak out when not in agreement. Also known as a pragmatic legislator, he can accept an incremental conservative victory rather than hold out for a more generous deal that likely can’t be achieved.
In the 116th Congress, Cole was selected to be ranking member of the House Rules Committee by Minority Leader Kevin McCarthy (R-Calif.) after several stints as a member and service as its vice chairman in the 115th Congress. The panel’s lopsided 9-4 party breakdown offers little room for minority members to shape the terms of floor debate.
Cole also retained his role as a senior appropriator and is ranking member of the Labor-HHS-Education Subcommittee, which produces the spending bill with the most money and is loaded with contentious elements.
Cole has practiced politics as an adviser, candidate and officeholder. He learned the business at the knee of his late mother, Helen Cole, a state senator and mayor of his hometown of Moore.

A former college instructor of politics and history, Cole holds a Ph.D. in British history from the University of Oklahoma. His approach to politics is professorial. He often dispenses tactical and strategic analysis to reporters and colleagues.

He worked as district staff director to former Rep. Mickey Edwards, then-state Republican Party chairman, and won election in 1988 to the state Senate. Cole left the state Senate before his term expired to work in Washington. His political jobs in the nation’s capital included staff jobs with both the National Republican Congressional Committee, the party’s political arm in the House, and the Republican National Committee.
He started an Oklahoma-based political consulting firm whose clients included Frank Lucas, the former chairman of the House Agriculture Committee, and former Reps. Steve Largent and J.C. Watts, whom Cole succeeded in the House.
Another client, Frank Keating, was elected governor in 1994 and appointed Cole to be secretary of state. In that position, Cole coordinated Oklahoma’s effort to get federal reconstruction aid following the 1995 fertilizer-bomb terrorist blast that destroyed the Alfred P. Murrah Federal Building in Oklahoma City.
In 2002, when Watts decided not to seek re-election, Cole got Watts’s endorsement as his successor. He handily won a six-way Republican primary and went on to victory in November, with 54 percent of the vote.
His subsequent re-elections have been by much more comfortable margins, including 63 percent of the vote in 2018.

Home Care Association of America
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