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The HCAOA Weekly is a brief update that will be distributed to HCAOA members each week. This communication complements our quarterly newsletter, The Voice, and will provide a vehicle for ensuring a regular flow of information on a more frequent basis. With ever evolving information in the home care industry, we want to ensure the lines of communication remain open and members have a source for quick, valuable news at their fingertips.
Table of Contents

Member News

Chapter News

Congressional Update

Congressional Corner

Member News

Long Term Quality Alliance Issues Results of Medicare Advantage Survey

The Long Term Quality Alliance (LTQA), an association of groups aimed at improving outcomes and quality of life for individuals managing functional limitations stemming from chronic health conditions, recently issued the results of a survey of Medicare Advantage (MA) plans and their perspective on the new supplemental benefits introduced in the MA program. The survey features responses from various MA plans with recommendations for 2020.

According to the executive summary, the plans interviewed were generally enthusiastic about the opportunity to add benefits that could provide greater non-medical supports and services for their members with complex care needs. They welcomed the idea of greater flexibility to tailor benefits to individual needs. Whether they submitted a bid with flexible supplemental benefits for 2019 or not, all of the plans were doing or planning to do the work necessary to prepare some benefits for possible inclusion in their 2020 bid. A major challenge for all of the plans was the compressed timeframe for including a flexible supplemental benefit in the bid for 2019. However, three of the seven plans interviewed did include the flexible supplemental benefits in their 2019 bid. These plans viewed this first offering of flexible supplemental benefits as a pilot project to test both the value of these new types of benefits, and their capacity to target the benefits to subgroups of members. Click HERE to see the full report
Courtesy: Long Term Quality Alliance

Join Us For A Webinar Series On Reverse Mortgages!

Please mark your calendar for a webinar series on reverse mortgages.  Participants will learn:
  • About housing wealth
  • How reverse mortgage/HECM products can help with retirement costs like long-term care services
  • How providers can best deliver the information to clients and potential clients
Webinar #1: Paying for Home Care Safely With a Reverse Mortgage – The Basics
Date/Time: December 5, 2018 at 2:00pm EST
Register Now!
Webinar #2: Working with a Financial Planner to Tap Home Equity
Date/Time: December 12, 2018 at 2:00pm EST
Register Now!
Webinar #3: Options for Innovation - Advanced Reverse Mortgage Strategies
Date/Time: December 19, 2018 at 2:00pm EST
Register Now!
For detailed descriptions of each webinar, please click HERE.
Click HERE to access past webinars in the HCAOA Online Store. 
The need for mobile printing has never been greater Now you can print full-page documents practically anywhere – from your smartphone, tablet or laptop. Learn how printing at the point of care is saving clinicians time and helping with compliance, while improving productivity patient safety. Try a full-page mobile printer for free.

Constant Contact Partnership Deal

HCAOA has partnered with Constant Contact, the leading provider of small business online marketing tools to give you an additional membership benefit. HCAOA members will now get up to a 25% discount on their Constant Contact account, even existing users can contact Constant Contact to get this benefit.
Stay in touch with customers and grow your bottom line with Constant Contact. Their email marketing tools allow you to engage effectively and frequently. The result? More repeat business and referrals.

You'll get our best email marketing tools, including:



Must be new to Constant Contact for this Discount
Promo Code: CYBER18
Available 11/26/2018 - 11/30/2018


See for yourself how Constant Contact can help your business.

Start Your Free 60-Day Trial

Already have an account?
Log in now. Or for more information,
talk to a Constant Contact coach at 1-855-815-5450

Save up to 25% on Constant Contact through our partnership


Existing Accounts:
Send an email to and in the subject line put "move account." In the body of the email list your username to your account and then ask the team to move you under the partner name- hcaoa. This takes the team 1 - 2 days to move your account at which time you will adopt the new pricing structure automatically unless you choose to prepay which needs to be updated manually in your account.

HCAOA Members Save up to 50% off Cyber Week Deals


HCAOA is proud to announce a brand new discount program with our newest partner, Dell Technologies.
Dell Technologies is an industry leader dedicated to providing greater access to technology for people around the world. Dell Technologies is instrumental in changing the digital landscape, fueled by the desire to drive human progress through technology. 

This exclusive program is made available to you and your clients through HCAOA and offers discounts on Dell's business and consumer class products  and Dell's line of electronics and accessories. This is a great opportunity for you to offer this benefit to your staff and a value added benefit to your clients and their families.
To learn more, go to the dedicated Dell/HCAOA website. Please share this information with your employees and clients so that they can begin taking advantage of this great offer today!

How it Works

  • Go to the dedicated Dell/HCAOA Website

  • Select product line from Dell's business class, consumer class products, or electronics and accessories

  • Submit email address and a special discount coupon will be sent to your email

  • Click on the 'Shop Now' button and you will be directed to the Product details page

  • When you check out you can insert the coupon number into the "Apply Coupon" box and your discount will be applied

  • Please mention your affiliation with HCAOA if you need to contact the Dell Small Business Advisor team (1-800-757-8442)

Please contact if you have any questions. 

Order Copies of The HCAOA Value of Home Care Report and Infographic Today

Caring for America's Seniors: The Value of Home Care provides information on the growing and critical role of professional home care in the U.S. in response to the millions of aging Americans who will need care. The report shines a spotlight on home care as a valuable and vital part of the solution to the challenges that accompany population aging. 
The report carefully incorporates industry facts, existing data from credible and trusted sources, and stories directly from caregivers and the families they serve to clearly articulate who we are and the benefits we provide, including benefits to seniors, their families, the health care system and the U.S. economy.
Click HERE to order your copy today. You may also order the infographic that accompanies the report. Click HERE to order the infographic.
Chapter News

HCAOA Georgia

Next Week: HCAOA Georgia Meeting


Please join us for the next HCAOA Georgia Membership Meeting.
Are you prepared to handle these mandates?
  • EVV (Electronic Visit Verification)
  • Caregiver fingerprinting
  • The Affordable Care Act
  • Drive time Compensation
  • Loss of companion services exemption
In addition to:
  • Competitive wage pressure from Amazon, Walmart and others
  • Overtime created by caregiver shortages
  • Unionization of caregivers
How will your company survive? Be Proactive! Make Plans to Attend the
Home Care Association of America Georgia Chapter Winter Meeting!
  • Our lobbyist Rusty Paul and Rep. Jesse Petrea will be on hand to discuss the legislative climate and how to best proceed and get our voices heard.
  • Rep. Petrea will update us on his workforce study committee and how the information his committee has gathered will be used.
  • HCAOA Georgia Chair Eddie Grogan will inform us on the latest challenge to private home care from DCH (Georgia Department of Community Health) which effects all providers using proxy care givers and their patients.
  • Rachael Collier and Wayne Anderson from Synergy Benefits be present the latest updates on the Affordable Care Act (ObamaCare) and the most recent changes in the healthcare industry affecting the home care industry.
And last, but certainly not least, we will be recommending approval of two new chapter leadership committee members. So if you are interested in becoming part of the chapter leadership please email HCAOA Manager of Chapter Services, Nataly Schwartz at
When: Thursday, December 6 from 10am - 12pm 
Where: The Georgian Terrace Hotel | 659 Peachtree Street NE, Atlanta, GA
Cost: $50 for members, $150 for nonmembers

HCAOA Connecticut

HCAOA Connecticut meets to discuss public policy, elections and 2019 legislative session

A number of members of HCAOA Connecticut, along with several non-members, participated in a chapter meeting on Nov. 14, 2018, at Esca Restaurant in Middletown. HCAOA Connecticut lobbyist Matthew Hallisey delivered a government affairs and public policy report, highlighting the outcome of the recent elections for Governor and the General Assembly.

Members discussed several consumer protection and labor and employment policies affecting home care company owners, including registration of home care workers, notice of liability of registries, and sleep-time for live-in care. The potential impact on policies such as an increase in the minimum wage and a ban on on-call shift scheduling, were discussed in light of the dramatic shift in the makeup of the legislature. “I expect there will be significant pressure from labor for policies considered unfavorable to business and industry,” Mr. Hallisey said, “and their likelihood of passage has improved immensely since the election.”

Chapter chairman Chaim Gewirtzman of NCE Homecare in Waterbury and Mr. Hallisey reported on a recent meeting they participated in with the Commissioner of Consumer Protection. Among several issues they discussed was support for distinguishing home care agencies and registries on the application for registration in order to make it easier for consumers to distinguish the two types of entities and protect consumers of home care services. They also noted that they are scheduled to meet with officials in the state Department of Labor, including the deputy commissioner and program policy attorney. Members provided helpful feedback to seek clarification on certain labor and employment policies.

Also, Mr. Hallisey reported on proposals under consideration for the 2019 session, including changes to the written notice requirements for registries to consumers and a written notice from registries to caregivers that would clearly identify their role as an employee or independent contractor.

Attendees held a roundtable discussion of issues affecting home care agency owners and what HCAOA Connecticut can do better to serve members’ interests. Also, various services and initiatives provided by HCAOA were discussed, including: webinars, the Annual Leadership Conference, the annual Care at Home Day at the Capitol, grass roots efforts, and how to improve membership growth and development.
HCAOA Connecticut Webinar: The 2018 Elections in Connecticut and Their Impact on Home Care Policy

Register Today!
Date: Tuesday, December 18, 2018
Time: 1:00 pm - 2:00 pm (Eastern)
Cost: FREE for members; $40 for non-members
Please join Matthew Hallisey, Managing Principal of Matthew Hallisey Government Affairs and lobbyist for HCAOA Connecticut, for this webinar reviewing the results of the November 2018 elections for Governor and General Assembly in Connecticut and their impact on home care policy in the state. Mr. Hallisey will analyze the potential effect of the new administration and lawmakers on the political landscape in Hartford and what it means for home care providers at the state level as the start of the 2019 legislative session nears. He will also review some of the key state tax, consumer protection and labor and employment policies and the potential impact on HCAOA’s positions. Participate in this webinar to stay informed about state policy and how it can affect your business and the bottom line.

HCAOA Illinois


HCAOA Illinois Chapter Visits with the Illinois Department of Public Health

On Friday, November 16 delegates from the HCAOA IL chapter met with representatives from the Illinois Department of Public Health (IDPH). The original license for home services was enacted in 2008, and was based on a medical model of care. A lot has changed since the license took effect over ten years ago and HCAOA IL representatives met with IDPH to discuss how to align regulation with the current context of the healthcare environment in which home care companies are operating. Recommendations included allowing home care aides to provide basic nail care, being able to use an automatic blood pressure cuff on a client, and being allowed to shampoo a client’s hair using a prescription shampoo. IDPH gave the chapter representatives a warm welcome and listened to the recommendations made.

Pictured above: Dave Eggering from Comfort Keepers, Michael Melinger from Home Instead Senior Care, Susan Scatchell from Gentle Home Services, Sheila McMackin from Wellspring Personal Care, Mike and Joan O’Brien from Independence 4 Seniors, Karen Stephenson from Home Instead, Aishling Dalton Kelly from Aishling Companion Home Care and Katie Fielmann from Comfort Keepers.
Congressional Update

“Blue Dog” Democrat Coalition Grows in New Congress


The Blue Dog Coalition on Tuesday elected three new co-chairs to lead the group of two dozen fiscally conservative Democrats in the next Congress. Florida Rep. Stephanie Murphy (D-FL) will serve as the administration co-chair, Arizona Rep. Tom O’Halleran (D-AZ) as the policy co-chair and California Rep. Lou Correa (D-CA)  as the communications co-chair.

The new leaders issued separate statements emphasizing their commitment to bipartisan cooperation and results in a time of divided government. The three incoming co-chairs are also members of the New Democrat Coalition, a group of pro-business Democrats that is expecting to have some 90-plus members next Congress. There is a lot of overlap between the two groups, but the Blue Dogs focus primarily on policies designed to promote fiscal responsibility.

Murphy, O’Halleran and Schrader are also members of the bipartisan Problem Solvers Caucus. The Blue Dogs formally endorsed a package of House rules changes that the Problem Solvers proposed to foster more bipartisan legislating. 

The Blue Dogs on Monday also formally welcomed seven new members to the coalition that its political arm had endorsed in the 2018 cycle. Those member-elects are Max Rose and Anthony Brindisi of New York (Brindisi’s race has not yet been called by The Associated Press), Ben McAdams of Utah, Mikie Sherrill and Jeff Van Drew of New Jersey, Abigail Spanberger of Virginia and Xochitl Torres Small of New Mexico.

Congressional Corner

One Race Left Undecided in 2018 House Races

While Democrats will control with a majority in the House come next January one race remains undecided. Only 400 votes separate TJ Cox (Democrat) and David Valadao (Republican) in the 21st Congressional District of California. Democrats had significant victories in the 2018 midterms and will have 234 seats come January and Republicans will have 201 seats.

Senate Republicans Make Gains

Senator Cindy Hyde-Smith (R-MS) has won the runoff in Mississippi’s special Senate election giving Senate Republicans a 53-47 majority and increasing their hold on the Senate by adding two seats in the next Congress which will begin in January. The appointed senator becomes the first woman from Mississippi to be elected to Congress.

Hyde-Smith will now fill out the remainder of former Republican Sen. Thad Cochran’s term, which expires in 2020. Cochran resigned for health reasons earlier this year, and GOP Gov. Phil Bryant appointed Hyde-Smith to the vacant seat earlier this year. 

Home Care Association of America
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